- Manages key product line lifecycles. Understands market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
- Develops the long-term product line strategy, forecast, and the annual operating plan.
- Provides product line budget requirements into the business unit annual operating plan.
- Leads the development of product introduction plans.
- Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
- Presents marketing approach for functional review and to the change management review group.
- Leads pricing activity throughout the product lifecycle.
- Leads available marketing resources and uses those resources appropriately and as needed to support the product range.
- Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
- Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
- Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
- Leads improvement of customer satisfaction and solves ongoing customer issues in relation to the product range.
- Leads management of the product lifecycle; determines when products should be deemed obsolete.
- Develops, implements, and measures results of product promotions.
- Engages with other functions and global locations to ensure global profitability of the product line.
- Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
- Coaches and motivates.
- Associate Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
- Decision quality - Making good and timely decisions that keep the organization moving forward.
- Business insight - Applying knowledge of business and the marketplace to advance the organization's goals.
- Customer focus - Building strong customer relationships and delivering customer-centric solutions.
- Drives results - Consistently achieving results, even under tough circumstances.
- Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
- Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.
- Marketing Plan Management - Develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
- Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume-based incentives, and value, feature, or benefit selling) to optimize profit.
- Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.
- Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs.
- Intermediate level of relevant work experience required.
- Develop roadmaps and plans with leadership and stakeholders to deliver data orchestration via CDS.
- Engage appropriate internal and external stakeholders to determine business requirements, technical considerations, and strategic objectives.
- Develop and share vision for the future capabilities and work with stakeholders to prioritize development consistent with the product vision and platform priorities.
- Monitor product performance in the market to shape the long-term product portfolio.
- Collaborate with engineering and operations peers to deliver strategic and tactical plans and objectives.
- Manage product owner(s) on the relevant scrum team(s) to deliver high quality capabilities on time.
- Drive product management from planning to delivery and iterative discovery and implementation.
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Product Manager - Columbus, United States - Cummins Inc.
Description
Product Manager - CDS
Description
Project Manager CDS
Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems.
We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about.
We are looking for a talented Project Manager CDS to join our team specializing in Project Managing for our BUSINESS SEGMENT Columbus IN your remote home office.
In this role, you will make an impact in the following ways
Qualifications
Skills
Education, Licenses, Certifications
College, university, or equivalent degree in Marketing, Sales, technical or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
Experience
Compensation and Benefits
Base salary rate commensurate with experience, range: $86,400.00-$129,600.00Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate's qualifications and experience, where appropriate. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage, and a full complement of personal and professional benefits.
Cummins and E-verify
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
Job MARKETING
Primary Location United States-Indiana-Columbus-US, IN, Columbus, Corporate Office Building
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Apr 17, 2024, 12:00:00 AM
Unposting Date May 1, 2024, 11:59:00 PM
Organization Corporate
Role Category Hybrid - Potential for Partial Remote
Relocation Package Ineligible
Req ID: 240002UP