Jobs
>
San Francisco

    Director-Policy Management - San Francisco, CA, United States - hims & hers

    hims & hers
    hims & hers San Francisco, CA, United States

    4 weeks ago

    Default job background
    Full time
    Description

    About the Role:

    We are looking for an experienced, data-driven Director of Content Strategy who can help ensure the high-quality content we are creating is being utilized fully to contribute to the continued growth of our business.

    You will help shape how and where customers interact with our content by connecting our paid and organic channel teams with an eye toward operational efficiency and growth through conversion, retention, and engagement.

    As Director of Content Strategy, you'll work with cross-functional leaders, including SEO, Editorial, Organic Social, Paid Social, CRM, Product, Product Marketing, and Research teams to ensure that we are serving the right content to the right people on the right platform at the right time.

    You will be expected to drive strategy, glean insights, and iterate based on testing results.


    You Will:
    Establish a content strategy and lead quarterly content planning, tracking, and calculating ROI to then iterate based on performance
    Ensure content and content plans ladder up to and have a measurable impact on business objectives

    Work with channel leads to optimize the distribution of content to serve the customer at the right time in their health journey.

    Coordinate with the product marketing, insights, and integrated marketing teams to inform content strategy
    Audit customer journey for each core business category to identify content gaps and opportunities to update existing content to impact conversion and retention
    Ensure consistent brand voice across different content types and platforms
    Lead the sophisticated design, implementation, and measurement of various experiments to understand the incremental impact of content efforts
    Help create the content experience in our app for customers and potential customers
    Communicate analysis results to senior management, use data to suggest ways to improve the business, and partner closely with Marketing and Product leads in developing strategies to grow the business
    Contribute to and help the Content and Organic Growth group become world-class via mentoring others, contributing to cross-functional efforts, investigating new methods, and continually showcasing excellence in analytics outputs to others


    You Have:
    ~12+ years of experience in Content Strategy - creating content, measuring impact, and owning strategy
    ~ Bachelor's or Master's degree in Marketing, Business, or related field, or equivalent work experience
    ~ Very strong communication skills. Able to effectively communicate clearly and concisely to various levels from early career staff to SVP level. Experience communicating analyses, fielding questions from executive team members, and presenting data-backed insights
    ~ Expertise with channel and platform comms strategy, as well as content calendar management, and using data analytics for targeting and segmenting audiences
    ~ An understanding of why some content works and some doesn't
    ~ Writing, editing, and storytelling skills
    ~ Experience with video, social media, long-form articles, newsletters, and app content preferred
    ~ Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions, and present results to the team
    ~ Detail-oriented, and exceptionally organized. Able to multitask, prioritize, and manage multiple projects in a fast-paced, growth-oriented environment
    ~ Experience with cross-team project management
    ~ Experience with web and app analytics platforms
    ~ Experience with experiment design and A/B/n test analysis across multiple KPIs
    ~ Understanding of and prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, causal inference, LTV calculations, and segmentation

    Our Benefits (there are more but here are some highlights):
    Experience with Amplitude a huge plus
    Experience with Tableau Desktop or Looker a plus
    Experience with Growthbook a plus
    Experience with social listening tools and Google Search Console a plus
    Our Benefits (there are more but here are some highlights):
    ~ Competitive salary & equity compensation for full-time roles
    ~ Unlimited PTO, company holidays, and quarterly mental health days
    ~ Comprehensive health benefits including medical, dental & vision, and parental leave
    ~ Employee Stock Purchase Program (ESPP)
    ~ Employee discounts on hims & hers & Apostrophe online products
    ~401k benefits with employer matching contribution
    ~ Offsite team retreats

    #LI-Remote
    #J-18808-Ljbffr
  • Brightline Defense

    Policy Director

    3 weeks ago

    Brightline Defense San Francisco, United States

    ABOUT BRIGHTLINE · Established in 2005 in San Francisco, Brightline Defense is an environmental justice nonprofit that bridges policy advocacy and on-the-ground partnerships to promote sustainability and opportunity in frontline communities. · ABOUT THE POSITION · Brightline Def ...

  • Tenderloin Neighborhood Development Corporation

    Policy Manager

    2 weeks ago

    Tenderloin Neighborhood Development Corporation San Francisco, United States

    Job Details · Job Location: 210 Golden Gate - San Francisco, CA · Position Type: Full Time · Salary Range: $85, $96,000.00 Salary/year · Job Shift: Day · Description · TITLE: Policy Manager · REPORTS TO: Director of Community Organizing, Policy, and Planning · DEPARTMENT: Communi ...

  • Amazon

    Policy Manager

    1 week ago

    Amazon San Francisco, United States

    If you are interested in this position, please apply on Twitch's Career site About Us:Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, coo Policy Manager, Policy, Manager, Product Development, Conten ...

  • TWILIO

    Senior Director Public Policy

    3 weeks ago

    TWILIO San Francisco, United States

    Responsibilities · In this role, you will: · Coordinate closely with Twilio's Global Public Policy Team and business units to align with company objectives. · Lead Twilio's government affairs and public policy in EMEA, driving successful advocacy campaigns. · Monitor and address ...

  • Twitch

    Policy Manager

    1 day ago

    Twitch San Francisco, United States

    About Us · Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. · We're about community, inside and out. Yo ...

  • Amazon

    Policy Manager

    1 day ago

    Amazon San Francisco, United States

    If you are interested in this position, please apply on Twitch's Career site · About Us: · Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come tog ...

  • SPUR

    Sustainability and Resilience Policy Director

    3 weeks ago

    SPUR San Francisco, United States

    Job Description · Job DescriptionAbout SPURSPUR is a nonprofit public policy organization in the San Francisco Bay Area. Through research, education and advocacy, SPUR works to create an equitable, sustainable and prosperous region, where all people thrive. We bring people togeth ...

  • Alt Protein Careers

    California Policy Manager/Director

    2 weeks ago

    Alt Protein Careers San Francisco, United States

    About the organization · Our client, Food Solutions Action (FSA), is a 501(c)(4) nonprofit organization that aims to advance policies that expedite the adoption of alternative proteins (meat made from plant-based and cellular agriculture). FSA is looking for a California Policy ...

  • Alt Protein Careers

    California Policy Manager/Director

    1 week ago

    Alt Protein Careers San Francisco, United States

    About the organization · Our client, Food Solutions Action (FSA), is a 501(c)(4) nonprofit organization that aims to advance policies that expedite the adoption of alternative proteins (meat made from plant-based and cellular agriculture). FSA is looking for a California Policy ...

  • SoFi

    Governance & Policy Technology Risk Director

    2 weeks ago

    SoFi San Francisco, United States

    Employee Applicant Privacy Notice · Who we are: · Shape a brighter financial future with us. · Together with our members, we're changing the way people think about and interact with personal finance. · We're a next-generation financial services company and national bank using ...

  • Social Finance Ltd

    Governance & Policy Technology Risk Director

    2 weeks ago

    Social Finance Ltd San Francisco, United States

    Who we are: · Shape a brighter financial future with us. · Together with our members, we're changing the way people think about and interact with personal finance. · We're a next-generation financial services company and national bank using innovative, mobile-first technology ...

  • Airwallex

    Director of Performance Management and Policy

    4 weeks ago

    Airwallex San Francisco, CA, United States

    com), we're building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world's most powerful payments infrastructure, our technology empo ...

  • John Burton Advocates for Youth- JBAY

    Policy and Project Manager

    2 days ago

    John Burton Advocates for Youth- JBAY San Francisco, United States

    Job Description · Job DescriptionOur team is our strength, and our work is our passion. · John Burton Advocates for Youth (JBAY) is seeking a dedicated and experienced mission-driven professional disciplined in focusing on advocacy and delivering impactful results through public ...

  • Square

    Risk Policy Manager

    8 hours ago

    Square San Francisco, United States

    Job Description · We are looking for an experienced Policy Manager to join our dynamic risk leadership team. You will report directly to our Head of Risk Policy, leading a team of Policy Program Managers responsible for creating and implementing a roadmap to preserve the trust an ...

  • SMX Corporation

    Director, Policy and Oversight

    1 week ago

    SMX Corporation West Valley City, United States

    SMX · Director, Policy and Oversight · Salt Lake City , · Utah · Apply Now · Director, Policy and Oversightat SMX(View all jobs) ) · United States · The Director of Policy and oversight will be a member of the Accelerator Element (ACE) or a diverse team of Subject Matter E ...

  • NAFSA

    Director Medical Policy

    3 weeks ago

    NAFSA San Francisco, CA, United States

    San Francisco Film School is recruiting a Director of International Recruitment and Enrollment to join our dynamic team of dedicated professionals. The responsibility of this position is to recruit, enroll, and retain International students for the school through generating meani ...

  • LendingClub

    Enterprise Training and Policy Manager

    2 weeks ago

    LendingClub San Francisco, United States Full time

    Current Employees of LendingClub: Please apply via your internal Workday Account · LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 ...

  • Tenderloin Neighborhood Development

    Policy Manager

    1 week ago

    Tenderloin Neighborhood Development San Francisco, United States

    Job Details · Job Location: 210 Golden Gate - San Francisco, CA · Position Type: Full Time · Salary Range: $85, $96,000.00 Salary/year · Job Shift: Day · Description · TITLE: Policy Manager · REPORTS TO: Director of Community Organizing, Policy, and Planning · DEPARTMENT: ...

  • Twilio

    Director, Government Relations and Public Policy

    1 week ago

    Twilio San Francisco, United States

    See yourself at Twilio. · Join the team as our next Director of Government Relations and Public Policy on Twilio's Government Relations and Public Policy Team · Who we are & why we're hiring · Twilio powers real-time business communications and data solutions that help companies ...

  • Twitch Interactive

    Policy Manager

    6 days ago

    Twitch Interactive San Francisco, United States

    Trust & Safety is at the core of our efforts to keep Twitch a welcoming and safe place for people to build safe and inclusive communities that enable diverse, global creators to flourish. Reporting to the Head of Policy, Outreach & Education, you wil Policy Manager, Policy, Manag ...