- Develop and execute strategic marketing and public relations programs to drive revenue for the Newbury Boston guest rooms, food and beverage, group and catering sales and restaurants.
- Support local and national media buying via print, radio and internet marketing.
- Content creation
- Creative and graphic design for sales collateral.
- Develop and publicize hotel packages, events, programs and promotions
- Marketing strategy and implementation
- Event Development and Management
- Social Media Management
- Public Relations Development
- Brand Management
- Budget Management
- Website content maintenance for
- E-Marketing and On-line Tracking analysis capability
- A BA/BS degree in marketing, business communication, and experience in a related field preferred.
- At least 2 years of progressive hospitality marketing experience.
- Must be skilled and proficient with PC/MAC operating systems: (Excel, Access, MS Word, Basic HTML, MS Front Page, Adobe Photoshop, and Illustrator).
- Must have excellent public speaking skills, organizational and interpersonal skills.
- Must have advanced print publication, media layout and web site design experience.
- Long hours sometimes required
- Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
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Sr. Marketing Manager - Boston, United States - The Newbury Boston
Description
Compensation Type:
Yearly
Highgate Hotels:
Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgates portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industrys most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.
Location:The Newbury Boston at One Newbury Street, located in the premier shopping and dining neighborhood of Bostons Back Bay is an iconic property originally opened in 1927 as one of the first Ritz-Carlton hotels in the U.S. and most recently was the Taj Boston. The building was recently transformed into a 286-room luxury hotel with 16,000-sq-ft of stunning event spaces, signature dining experiences and a reimagined front entrance on Newbury Street.
The Sr. Marketing Manager is responsible for overseeing all integrated marketing efforts to include; updating website content, public relations and sales event management, creative for sales materials, social media coordination, and adhering to brand standards for all sales and marketing efforts.
Responsibilities:
