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Lillington

    Senior Manager, Product Marketing - Lillington, United States - Acceldata

    Acceldata
    Acceldata Lillington, United States

    3 hours ago

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    Description

    JOB SUMMARY:


    In this role, you will work with the marketing team, product management, and field sales and support to establish and execute Acceldata's go-to-market strategy.

    This includes identifying and prioritizing market opportunities, positioning our platform and its capabilities, developing our marketing messaging, and driving the segmentation and targeting strategy.

    This is a highly visible and strategic role working across the entire organization to position our products, promote awareness, increase demand, and create market leadership.

    To succeed in this role, you will need to be a multi-dimensional communicator who can work independently and collaborate successfully across all levels of the organization.

    This position will report into the SVP of Marketing or Head of Product Marketing and is a perfect role for an ambitious product marketer who seeks to help a fast-growing company achieve its tremendous potential working with a global team in a distributed environment.


    WHAT YOU'LL DO:
    Work closely with product management to translate complex technologies into accessible, compelling stories that resonate with target audiences, including customers, analysts, press, partners, employees, and investors
    Launch new products, solutions and services to market, both internally through sales enablement, and externally through product content, thought leadership, customer success, demand programs support, press and analyst support and outreach

    Build a world-class product marketing team that is recognized as experts in the data space and the data observability market segment.

    Create and carry out a product marketing strategy that identifies target audience and buyer personas, refines positioning and messaging, and product launches.

    Understand customer pains and requirements, competitive intelligence, and our products, services and solutions.

    Develop differentiated product messaging documents to describe the unique, tangible value people get from our products to boost demand and revenue for the product portfolio.

    Establish processes to work systematically with Sales and Marketing to develop focused campaigns and sales plays to create scalable and repeatable go-to-market tactics.

    Partner with the global demand and regional field marketing teams to design integrated campaigns that generate awareness and demand.
    Provide guidance on content strategy and support content production related to the development of content assets that enable customers and prospects to easily understand value propositions, our product portfolio and why we are different than the competition
    Promote and drive on-going analysis of the market, customer, products and solutions, competition, messaging, and overall customer adoption
    Identify new growth areas, new technology, and emerging product/service opportunities
    Develop a team of SMEs across the organization to support thought leadership and market positioning

    WHAT YOU'LL NEED:
    3-5 years of B2b software SaaS solutions marketing experience
    2+ years of enterprise software startup experience
    Experience in data management, analytics and machine desired
    Successfully developed and executed product-led growth strategies
    Successfully mastered and marketed complex software technologies, including experience with modern data infrastructure and technologies
    Successfully defined customer go-to-market strategies (platform, solution, definition, packaging, pricing, and positioning) for emerging, product-oriented software companies is required
    Create thought leadership marketing programs and assets
    Comfortable working with sales leadership and field sales to support and enhance overall sales process

    WHO YOU ARE:
    Possess a combination of business and technical knowledge that includes the ability to paint the vision and the plan to bring it to life
    Resourceful, confident, and independent thinker who isn't afraid of the blank page
    Demonstrated track record of working across multiple teams, improving the effectiveness of sales professionals and developing successful go-to-market strategies
    Excellent oral/public speaking and written communication skills with the ability to simplify complex information and concepts across a variety of audiences
    Demonstrated success in defining solutions and offers, sales enablement, and end-to-end execution of supporting marketing strategies
    Must be authorized to work in the United States

    OUR VALUES:
    Prioritize the Customer
    Keep Building (Amazing Products)
    Make it Happen
    Stay Humble and Do Your Best
    Be Efficient

    ABOUT US:
    Acceldata is creating an end-to-end data observability platform to free data engineers to do what they do best: build.

    We see unreliable data and data platforms as the biggest, gnarliest, Ever-Given-sized barrier to fulfilling the promise of machine learning and AIand we're out to help the data world get unstuck.

    Founded by world-class data engineers, trusted by some of the world's largest companies, and backed by $45M in capital from some of the world's leading VCs, we're a lean, hungry, and fast-moving team of engineers, product experts, and customer champions all across the world.

    We're proud to be a diverse company and to have expertise from multiple industries driving our culture. Acceldata is expanding rapidly, and as we grow, we're prioritizing inclusive hiring practices and supportive team environments.

    We're committed to building a company culture where people of all identities and backgrounds are empowered to thrive, develop their career, and bring their full self to work.

    Acceldata is proud to be an equal opportunity employer that recognizes the value of a diverse workforce.

    All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, citizenship, marital status, disability, veteran status, genetic information, or any other criteria protected by federal, state or local law.

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