- Create persuasive and informative content for email marketing campaigns, including newsletters, fundraising appeals and advocacy initiatives.
- Develop and produce high-quality, engaging and SEO-friendly copy for EWG's websites, ensuring alignment with brand voice, values and messaging strategy. Types of content include landing pages, captions and articles aimed at conversion.
- Conduct thorough research on health trends, environmental issues, news and policy updates to inform content creation.
- Collaborate with the social media team on developing shareable content.
- Edit and proofread content to ensure accuracy, consistency and adherence to brand guidelines.
- Coordinate copy flow to ensure editors' timely review of copy.
- 3-5 years of writing experience focused on website content and email campaigns.
- Ability to write for various audiences and media, including email, website and social media.
- Comfort working on a range of projects from short-form (like headlines) to longer-form (like brand positioning).
- Detail-oriented proofreader and researcher.
- A creative thinker and independent worker who can exercise job responsibilities with minimal oversight.
- A professional who is skilled at accepting and incorporating feedback.
- Flexibility to adapt writing to prescribed voice, style and format and a keen ear for tone and audience.
- Understanding of SEO principles and ability to integrate keywords seamlessly into content while maintaining quality and readability.
- Comfort working on a wide variety of topic areas and collaborating with a highly skilled, mission-driven, diverse staff.
- Ability to troubleshoot and work under pressure, often to tight deadlines.
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Copywriter - Washington, United States - EWG
Description
Job Description
Job DescriptionThe Environmental Working Group (EWG), a leading environmental health research and advocacy organization, seeks a Copywriter for its Washington, D.C., office.
Since 1993, EWG has shined a spotlight on outdated legislation, harmful agricultural practices and industry loopholes that pose a risk to our health and the health of our environment.
Whether it's on Capitol Hill or in communities across America, we make our voices heard, changing the debate over environmental health and putting the most important people – you and your family – at the center of the conversation.
EWG is seeking a talented and creative Copywriter to join our Digital team. The team is responsible for growing, cultivating and converting EWG's vast online audience, including nearly 30 million website visitors annually. As a Copywriter, you will be responsible for crafting compelling and persuasive content for various digital media, including the website, email campaigns and social media channels. Your words will drive engagement, educate our audience, and inspire action toward our mission of protecting health and the environment.
What you will do:
Qualifications:
Preferred qualifications:
Experience in a nonprofit or newsroom environment preferred.
Location: Washington, D.C., office.
Benefits: Salary is commensurate with experience. EWG offers fully paid, excellent health care, paid parental leave and a tax-deferred 403(b) plan, including matched contributions. It's a casual, growing office with more than 40 engaging co-workers.
EWG's commitment to diversity and inclusion:
EWG celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to foster a work environment that supports, inspires and respects all individuals. EWG does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, age, sex, citizenship, ancestry, marital status, family responsibilities, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, gender, gender identity or expression, matriculation or political affiliation, or any other protected class recognized in any of the jurisdictions where EWG has offices or employees working. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, and compensation and promotion.
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