- Strategy and content planning
- Craft, execute, and evolve a comprehensive social media strategy aligned with the college's goals and values.
- Identify key messages and create content highlighting Denison's academic strengths, culture, and community.
- Create and manage the college's social media content calendar.
- Community engagement and channel management:
- Foster a sense of community by actively engaging with followers and promptly responding to comments, messages, and mentions.
- Monitor and participate in relevant conversations and trends within the social media landscape.
- Periodically monitor social media accounts over evenings and weekends to watch for emerging situations and advise stakeholders on appropriate responses.
- Serve as a member of the college's emergency communications team.
- Manage and maintain official social media accounts on platforms such as Instagram, LinkedIn, Facebook, TikTok, and others.
- Stay updated on platform trends and best practices to optimize engagement.
- Content development and curation:
- Generate compelling and creative content, including text, images, and multimedia, to elevate the college's brand and build awareness of stories and achievements.
- Curate user-generated content that reflects the diverse experiences of our students, faculty, and alumni.
- Analytics:
- Develop key performance indicators to measure success across our social channels.
- Use analytics tools to measure the effectiveness of social media efforts.
- Provide regular reports on KPIs and recommend adjustments for continuous improvement.
- Perform other duties as assigned.
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Social Media Manager, University Communications - Granville, United States - Denison University
Description
Job Posting InformationPosition Type
Administrative Staff
Classification Title
Administrative Staff
Position Title
Social Media Manager, University Communications
Position Number
A00464
Pay Grade Level
AD 01
Salary
$55k - $63k annually
Department
University Communications
Posting Number
S
Full or Part Time
Full Time
Number of Months
12
Position End Date
FTE
1
Work Schedule
40-hour per-week schedule. Exempt, salaried position. Partial hybrid work options may be considered with a majority of the week on campus.
Basic Function
Make Denison's social media channels compelling to our current and prospective audiences. Monitor and manage university-level social media accounts, responding to and engaging with the college's constituents. Plan and produce social media content. Identify and manage key performance indicators.
Essential Job Functions
Bachelor's degree in Multimedia, Marketing, Communications, or a related field. Relevant experience can be substituted for education. 3+ years experience.
Preferred Qualifications
5+ years experience.
Physical Demands
Must be able to move around the campus, including walking, climbing stairs, and navigating hills. and move up to 20 lbs using appropriate equipment or assistance as needed.
Contact(s)
James Schuller
Contact Phone/Extension
Contact Email
@edu
Open Date
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
To be considered, applicant must submit a porfolio or samples of previous social media work.
Additional Information
Denison University Background Check Statement
The final candidate will undergo a background check as a conditional offer of employment.
Denison University EEO Statement
EEO Statement
Denison University is an Equal Opportunity Employer. To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our commitment to inclusion, diversity, equity and antiracism (IDEA) at Denison Forward.
ADA Statement
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact the Office of Human Resources at or by email at .
