- Monitor customer satisfaction by reviewing customer satisfaction forms, conducting follow-up phone calls, and
- Identify and implement activities for incremental improvement.
- Develop an annual marketing needs assessment, including planning the number of continuing education (CE)
- Identify all annual marketing objectives, ensuring a structured improvement plan is in place to execute each
- Establish goals for revenue, collections, and activities to identify annual objectives.
- Devise annual documented plan for initiatives and budget to ensure proper resource allocation.
- Ensure all selling activities are being completed, resulting in executed contacts, closing appointments, contact
- Assign goals to staff based on initiatives and ensure goals and initiatives are achieved within the planned
- Facilitate volume growth of the Franchise, ensuring increased total volume and increased market share.
- Ensure all potential COIs are identified and all contacts are routed with sales territories defined.
- Maintain a team of SMRs with a fundamental knowledge of sales, production, and office, ensuring SMRs are
- Meet with SMRs to ensure objective-to-objective route selling to achieve closing appointments that will lead to
- Meet with SMRs to ensure all marketing activities are being accomplished, which will achieve a diverse client
- Ensure all customer data is updated and all administrative support tasks are completed in order to achieve
- At a minimum of once per year, complete a performance appraisal with each SMR. Evaluate and discuss
- Search and identify sources for SERVPRO Marketing Representative (SMR) candidates.
- Utilize interview guide and job description to conduct interviews.
- Build sales and marketing staff to achieve an SMR for each sales territory.
- Ensure website information is current and aids marketing effort, resulting in an informative website which helps
- Constantly increase knowledge of marketing services to customers and COIs.
- Constantly increase knowledge and abilities in ways to better manage the team and build the business.
- Team members should take ownership of their job responsibilities. Identifying ways to be more efficient is also
- Handle other tasks and duties as business needs require.
- Bachelor's degree in Business Administration, Marketing, Finance, or related field preferred
- Minimum of 5 years of experience in a marketing management role
- Proven business development, sales, and marketing experience
- Extensive leadership, management, and organizational skills
- Excellent analytical, problem-solving, and decision-making skills
- Outstanding written and oral communication skills
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Marketing Manager - Lebanon, United States - Institute of Inspection , Cleaning and Restoration Certification
Description
Benefits:
Company car
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
Primary Role
Manage the Franchise marketing team and all sales and marketing initiatives. Develop and implement an annual
marketing plan, which promotes Franchise services and develops a diverse customer base. Train and coach, a professional
marketing team capable of achieving annual sales revenues goals. Manage and improve customer satisfaction, including
the resolution of any customer complaints. Manage key relationships and contribute to the annual goal of the sales team.
Results Expected
The annual marketing plan is effectively executed, resulting in the achievement of annual sales revenue goals, building of
Brand awareness, an increase in new customers, and expansion of diverse markets. The Franchise marketing team is
competent and effective in their sales and marketing efforts. Customer expectations are met or exceeded. All customer
complaints are resolved quickly to the satisfaction of the customer.
1.
Executive:
Customer Satisfaction
a. Monitor, communicate, and respond to customer needs.
Executive:
Resolution of Escalating Customer Concerns
a. Monitor customer feedback and resolve customer complaints.
Marketing:
Marketing Operations
a. Complete annual marketing needs assessment.
action plans for centers of influence (COIs).
b. Identify revenue, collection, and activity goals; compare past and projected revenues to marketing goals; and
establish goals for revenue and activities.
e. Review and approve expense reports submitted by marketing rep.
f. Monitor assigned COIs relationships to coordinate earned commission payments related to paid jobs.
g. Meet or exceed assigned activity goals.
h. Assign activities to staff.
i. Meet or exceed assigned revenue goals.
l. Monitor and coach sales activities.
m. Monitor and coach marketing activities.
n. Supervise marketing administrative tasks.
o. Provide marketing materials.
p. Evaluate sales and marketing staff performance.
timeline.
q. Recruit and hire sales and marketing staff.
Marketing:
Technology
a. Coordinate Franchise website maintenance.
Marketing:
Professional and Personal Development
a. Continue professional development of SERVPRO specific skills and expertise in marketing services.
Executive:
Professional and Personal Development
a. Continue professional and personal development of management, teambuilding, and leadership skills.
Executive:
Safety and Risk Management
a. Attend safety training, as appropriate.
b. Understand and follow safety and risk management guidelines on the jobsite, in the office, and while traveling.
c. Make sure Marketing team employees follow safety and risk management guidelines on the jobsite, in the office,
and while traveling.
Additional:
Other Duties, as Assigned
a. Take ownership of Roles and Responsibilities.
b. Handle recurring and unique tasks, as necessary.
This is a full-time position working hours varying between 7:00 a.m. and 7:00 p.m., Monday-Friday, 40 hours per week
minimum. Travel may be required.
Somos un empleador con igualdad de oportunidades y todos los candidatos calificados recibirán consideración por el empleo sin distinción de raza, color, religión, sexo, origen nacional, estado de discapacidad, estado de veterano protegido o cualquier otra característica protegida por la ley.
At SERVPRO, you can make a positive difference in people's lives each and every day We're seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service.
With nearly 2,000 franchises all over the country, finding exciting and rewarding SERVPRO career opportunities near you is easy We look forward to hearing from you.
All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO Franchise.
SERVPRO Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.
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