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Vice President, E-Commerce - California, United States - Diesel
1 week ago
Description
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.
While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
Diesel is a truly worldwide organization.It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
Job Purpose
Maximize the potential of the US and CA online sales business across all product categories through our Retail business (DIESEL.COM), marketplaces (Amazon) and social commerce platforms.
Be innovative in the ecommerce/digital space while at the same time strategically leading, directing and overseeing the day to day business to meet company goals.
Continue to build up the Omni Channel platform and partner with Retail department to guarantee a seamless experience to Diesel customers across channel.
Partner with the Marketing Department in an effort to integrate and leverage all go to market activities in the digital space and communicate consistently to our customers through all touch points, online and off line.
Ensures delivery and achievement of net sales targets & growth plans through effective sales operations, digital marketing, digital merchandising, omnichannel development, project launches.
Plans and controls departmental budget, including sales, digital marketing spend, agent commissions, T&E, capex and depreciation, etc.
Plans of day to day and annual work flow for self and team.
Establishes priorities and team objectives; directs team's work, ensures it is delegated accordingly to optimize output.
Sets targets for team in conjunction with Planning and Buying department, with Wholesale team for e-tailers and .com accounts.
Determines resources and equipment required in function to enable objective achievement.
Interviews and selects direct reports and team members.
Trains team on work practices and procedures & provides safety and security of employees.
Appraises direct reports and team members' performance on an annual and day to day basis; recommends promotions as appropriate to Human Resources.
Disciplines and performance manages employees within direct team on areas of substandard performance.
Proposes employee status changes, up to and including employment termination, to Human Resources for areas of ongoing unsatisfactory performance or gross misconduct, in line with Company policies and procedures.
ONLINE –
Responsible for demand and net sales performances, conversion rate across all devices, traffic sources with particular focus on paid, organic traffic and emails.
Ensure functioning of digital front-end operations to support the business activities while developing constant UX and contents improvement collaborating with external vendors as well as global team
Constantly optimize customer acquisition tactics leveraging performance marketing, social media, emails and social commerce.
Oversee all the outsourced back-end services such as ecommerce order management, fulfilment, fraud and customer service ensuring respect of SLA and policies to guarantee a premium service to Diesel customers.
Partner with buying, planning and allocation team on assortment and merchandising strategy, apply product priorities to site experience and share inputs on performances, ensuring the optimal presentation and stock level to guarantee conversion both on full price period and promotional events.
Maximize the business opportunity of the commercial calendar ensuring that all key commercial occasions are exploited to maximize the business for both US and CA through all the digital touch points.
Define and analyze weekly and monthly reporting to take business action as well as create standard ad hoc reports to support the growing needs of eCommerce operations.
Research and propose new business opportunities in all digital areas to ensure constant growth of the channel. Define yearly budget target and long-term strategic plans in collaboration with company CEO and Global Head of Ecommerce.
Partner with HQ to implement global ecommerce projects, supporting global directives while championing local business needs.
ONLINE – E-Tailers & Department Stores
Maximize Amazon business in line with brand strategy ensuring correct pricing and representation of the brand. Explore new areas of collaboration in the digital space.
Partner with head of WH and marketing to maximize online multi-brand sales across all product categories on ecommerce multi-brand wholesale accounts.
Determines wholesale ecommerce content needs and consumer communication.
Work in partnership with Department Store/Multi-Brand online account AEs to provide operational support on catalogue, product copy, images and other site contents.
Influence site usability for online wholesale accounts and eliminates operational problems for end users, ensuring that product flow to customers is unhindered, and cancellations/returns are reduced.
OMNI-CHANNEL
Constantly optimize current omnichannel services (ship from store, ship to store, in store returns, find in store, store locator, dropship) to improve online conversion, drive traffic to the stores while guaranteeing a seamless and premium customer experience.
Drive the development of all new services supporting the definition of the technical and operational solution.
Partner with HQ to implement global omnichannel projects, supporting global directives while championing local business needs.
Ensure omnichannel approach also on commercial calendar, CRM and marketing activations in order to deliver consistent and effective messages to Diesel customers.
4 year degree and/or equivalent combination of work and experience
Qualifications
7 + years of Ecommerce and Digital Marketing experience with a strong background in ecommerce operations for an online retail/wholesale business.
Expertise with inter functional coordination and collaboration
3+ years managing a team of 2+ direct reports
Experience in the Fashion Market is required
Expert of US and CA eMarket; Knowledge of Diesel wholesale competitive landscape
Experience as a subsidiary interacting with a Global Headquarters
2+ years experience with Website management in operational execution
Web analytics and reporting:
ability to read and create reports
Web marketing experience, including SEO, SEM, CRM, and email marketing
Experience leveraging online marketing techniques to drive site traffic and conversion
Basic understanding of retail math/financial indicators with ability to contribute to commercial discussions
Understanding of ecommerce platforms (i.e. – Demandware, ATG, GSI)
Familiarity with web analytics terminology and its application (i.e. – Omniture, Coremetrics, Google Analytics)
Experience working with content management systems (i.e. Amazon)
Established account relationships/experience with key customers (i.e. – Amazon)
Some international ecommerce experience preferred
Salary Range:
$180-200k
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