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    Director of Marketing - Phoenix, United States - National Pool Partners

    National Pool Partners
    National Pool Partners Phoenix, United States

    3 weeks ago

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    Description
    REMOTE POSITION RESIDING IN TX, AZ OR FLORIDA

    Are you a creative, Marketing expert? We want to talk to you


    Summary of Description:


    The Director of Marketing is responsible for developing, implementing and executing strategic marketing plans for NPP in order to attract potential customers and retain existing ones.

    Implement data-led strategies to generate leads, acquire new customers and reduce customer churn.

    Launch robust communication and content campaigns to convey our brand promise, encourage customer loyalty, and differentiate us from the competition.


    Essential Functions:
    Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

    • Develop, implement and manage a comprehensive marketing strategy to drive customer acquisition, engagement, and retention.
    • Expand the size and scope of our lead generation system to include high performing websites, marketing automations through HubSpot and other tactics to feed our lead hungry business.
    • Manage retention initiatives throughout the customer journey — from strategy to execution, using all channels to include nurture, NPS surveys, review management, price increases, seasonal promotions, cancel defense and win-back.
    • Manage CRM campaigns end-to-end, including targeting, segmentation, set-up, development, testing, execution, reporting and optimization.
    • Expand our online presence by optimizing our websites and managing digital vendors towards the attainment of KPIs covering rankings, engagement, PPC, SEO and content creation.
    • Launch multi-channel campaigns and writing content to increase our website rankings and engage in social.
    • Create and manage the annual marketing calendar to optimize the marketing budget.
    • Create and execute digital marketing campaigns including email marketing, social media advertising, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising.
    • Identify partner and event opportunities to drive awareness.
    • Manage multiple local brands with separate websites and local Google profiles. Brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.
    • Travel to various regions to support branches, 10-25% travel; may include overnight stay.
    • Performs other related duties as assigned.

    Education, Licensure and Experience Requirements:

    Must Have Qualifications:

    • Positive energy, data driven, competitive spirit with a need to WIN
    • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
    • Proven experience (5+ years) in a marketing management role, preferably in consumer services of a multi-site business with a strong focus on local marketing.
    • Proficient in managing digital assets and agencies including hands on oversight using Google Analytics and AdWords.
    • Experience in a high growth start-up environment and navigating change.
    • Experience in B2C marketing.
    • HubSpot and marketing automation competency.
    • Social media expertise – advertising and branding.

    Nice-To-Have Qualifications:

    • WordPress experience.
    • CRM experience.
    • Podium.

    Competencies/Skills:

    • Strong leadership and team management skills.
    • The ability and desire to collaborate with local leaders.
    • Excellent written and verbal communication skills.
    • Creative thinking and problem-solving abilities.
    • Ability to work in a fast-paced, dynamic environment.
    Environmental Conditions and

    Physical Requirements:


    The environmental conditions and the physical requirements described below are representative of those that must be met by an employee to successfully perform the duties & responsibilities of the job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.


    Environmental Conditions:

    General Office Environment:
    Noise level in office environment is generally quiet.

    Outdoor Service Environment:
    Position will be exposed to various work conditions, at a variety of client settings. Indoor conditions may have dust, heat, cold, noise, etc.

    Outdoor conditions may include exposure to the outdoor elements, seasonal weather, damp and/or dusty locations, freezing conditions, and hot conditions.

    The noise level in the work environment is moderate.


    Physical Requirements:

    If performing office duties:
    Employee is required to sit, stand, hear, and use hands to operate all office equipment. Employee must view computer monitors for long periods of time. Vision requirements are

    close vision and the ability to adjust focus. Employee occasionally will be required to lift, generally no more than 25 pounds.

    At client locations:

    While performing the duties of the position, the employee is regularly required to stand, walk, sit, climb, bend, kneel, reach with hands and arms, crouch, crawl, twist, push/pull, lift/carry on a regular basis up to 15 lbs.

    throughout the day, lift/carry occasionally lift up to 50 lbs., hand, eye, and foot coordination.

    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

    The ability to swim as this position may work near swimming pools.


    The job description reflects the general details necessary to describe the duties and responsibilities of the position and shall not be construed as a detailed description of all the work requirements that may be inherent in the position.

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