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    AI Marketing Specialist - Chandler, United States - Minit Charger

    Minit Charger
    Minit Charger Chandler, United States

    2 weeks ago

    Default job background
    Full time
    Description

    As an AI specialist in marketing for Minit Charger, a company that offers a complete ecosystem for electric vehicle (EV) charging, your role is essential in promoting the adoption and usage of EV charging infrastructure.



    REQUIREMENTS
    • A bachelor's degree in business, marketing, or engineering with solid experience in technology marketing.
    • 2+ years of practical experience in digital marketing and AI applications with proven success.
    • 3+ years of experience in EV and charging infrastructure.
    • 3+ years of experience in marketing to public and Government sectors.

    RESPONSIBILITIES

    Target Audience Analysis

    Understand the demographics and psychographics of potential EV owners and users, considering factors like age, income, lifestyle, environmental awareness, and location.

    Content Creation

    Develop engaging content tailored to different segments of your target audience, which may include blog posts, social media updates, videos, and infographics showcasing the advantages of EV charging such as cost savings, environmental impact, and convenience.

    SEO and SEM

    Enhance your online presence to ensure your content ranks well in search engine results. Utilize relevant keywords related to EV charging to attract organic traffic, and explore search engine marketing campaigns to boost visibility further.

    Partnerships and Collaborations

    Establish partnerships with EV manufacturers, auto dealerships, local governments, and businesses to extend your reach and collectively promote EV charging infrastructure. Collaborate on co-branded marketing initiatives and events to increase awareness.

    User Experience Optimization

    Improve the user experience of your EV charging stations through effective signage, user-friendly mobile apps for locating and accessing stations, and responsive customer support channels.

    Data Analysis and Optimization

    Utilize data analytics tools to monitor the effectiveness of your marketing campaigns. Track metrics like website traffic, conversion rates, social media engagement, and customer feedback to enhance your strategies over time.

    Education and Outreach

    Conduct informative workshops, webinars, and community outreach programs to educate the public about the benefits of EV adoption and address any misconceptions or concerns they may have about EV charging.

    Innovation and Thought Leadership

    Stay informed about the latest trends and advancements in the EV industry. Position your brand as a thought leader by sharing insights, research findings, and best practices through informative articles, whitepapers, and industry conferences.

    Customer Loyalty Programs

    Implement loyalty programs and incentives to recognize frequent EV charging customers and promote repeat business. Offer rewards such as discounts, free charging sessions, or exclusive perks to members of your loyalty program.

    Sustainability Messaging

    Highlight the environmental advantages of EVs and EV charging in your marketing communications. Emphasize how the shift to electric transportation contributes to reducing carbon emissions and addressing climate change.

    By effectively implementing these strategies, you can contribute to raising awareness, encouraging adoption, and increasing the usage of EV charging infrastructure, ultimately supporting the widespread transition to sustainable transportation.

    About Minit Charger:

    Minit Charger / Access develops cloud-connected solutions for EV charging and mobile asset management. With a solid track record in providing high-tech solutions for demanding applications, our solutions are utilized in major airports worldwide and by renowned brands such as General Mills, Kellogg, Whirlpool, and Goodyear. We highly value talented, dedicated team members who play a crucial role in our mutual growth. We offer competitive salaries, benefits, 401K plans, and opportunities for career advancement.

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