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    Director - Brand & Creative Services - Boston, MA, United States - Advantage Solutions

    Advantage Solutions
    Advantage Solutions Boston, MA, United States

    3 weeks ago

    Advantage Solutions background
    Description
    Brand Engagement Strategy Director

    Full Time

    Category Management, Insights and Planning

    Brand Engagement Strategy Director

    AMP, a full-service marketing agency is looking for a multidisciplinary brand engagement strategist with proven experience at building brands, crafting disruptive creative briefs and designing consumer journeys to help deliver breakthrough creative campaigns for clients while also ensuring that the most contextual messages are experienced at the right place and time.

    The right candidate will bring a modern approach to designing connected experiences for brands by converging the divergent paths that consumers take today to discover, consider, engage and commit to a brand.


    Strategic Planning:
    Develop brand and communication strategy that help clients grow their business and elevate cultural relevancy for their brands.
    Craft inspiring creative briefs to guide creative team to execute powerful marketing campaigns.
    Well conversant with research tools and resources that help in crafting brand/campaign strategy.


    Connections Planning:

    Design consumer engagement eco-systems that informs when, where and how a brand should connect with its audience to help the creative team move from big idea development to create specific communications along the consumer journey.

    Partner with research analysts to deliver data-informed engagement plans.

    This role requires at least 7-8 years of experience either in a traditional brand strategy role or a comms strategy role at an advertising agency.

    A provocative storyteller - bring fresh human insights and cultural perspectives to help lay the foundation for breakthrough creative and channel execution.

    A true dot connector - proven experience collaborating with media team, technologists, experience designers and creative teams to build and bring a cohesive communication architecture to life.

    A strong analytical thinker and research translator - must be conversant with research tools such as MRI/Simmons, Google Analytics and Kantar Monitor to uncover insights that drive communications and channel planning.

    A student of culture and technological platforms, and perspectives on how they guide and shape consumer perceptions and actions.

    The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods.

    The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers.

    The Director Strategic Planning is to contribute at a senior level to the strategic planning partnership between internal client service and creative and assigned clients.

    The role of the Director, Strategic Planning, is to identify opportunities, help solidify objectives, apply analysis and develop insights for key businesses as assigned.

    They are also responsible for the supervision and professional development of strategic planning team associates.

    Partner with Account Service and Creative Teams to identify client needs with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.

    Provide recommended levels of resourcing to support client planning efforts.

    Lead and author presentations, independently as well in collaboration, that demonstrate the ability to "connect the dots" of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs and breakthrough creative.

    Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance marketing connectivity across client departments as well as to garner access to client specific resources and information for marketing use.

    Provide supervision to the strategic planning staff at the Supervisor level and below. Responsibilities include working closely with staff to provide support and direction. Daily supervisory duties include staffing, performance management process, and oversee daily work to ensure clients' needs are being met.

    Lead ongoing process improvements, including the identification of new resources and operational systems to best manage strategic planning, insight and data requests from clients.

    Travel and/or Driving Requirements
    Travel is an essential duty and function of this job. Travel up to 15%

    Education Level:
    (Required) Bachelor's Degree or equivalent experience
    Field of Study/Area of Experience: Business, Marketing, Communications or equivalent job-related experience
    ~10+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing building strategy
    ~ Clear understanding of and ownership of the creative development process
    ~ Adept at analyzing IRI, Nielsen, and other syndicated research data tools in order to translate Intel into actionable marketing plans
    ~ Previous direct client interaction and account management experience
    ~ Previous experience in managing and developing teams of 2+ associates

    Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
    Skill in supervising to include delegating responsibility, training and evaluating performance
    Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
    Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
    Office / Sedentary Requirements
    Work is performed primarily in an office environment.

    Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

    The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

    The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law.

    As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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