- Proactively develops and implements an internet-based communications plan
- Contribute regional postings to ARRI's social media platforms
- Distribute eNewsletters and email blasts using Sugar CRM database
- Manage internet news campaigns with external blogs and websites
- Develops and executes marketing communications plan for each product group
- Works with Product Sales Managers to develop a sales and marketing plan for each product line
- Plans and manages annual marketing budget
- Manages marketing incentive programs with key resellers, proactively developing plans for events, social media and website, and approving qualified marketing credits
- Coordinates marketing activities with other ARRI companies and global marketing team, providing an American market perspective, and leverage marketing communications across various media platforms
- Manages major events and tradeshows
- Collects market research on productions, camera and DI product placements, aggregating information to supply to sales teams and BU product managers
- Represents the company at leading industry organizations, industry events and film festivals
- Oversees sponsoring programs
- Fosters relationships with key customers and important industry contacts, including cinematographers, gaffers, rental companies, studio production execs, producers and directors.
- Defines and promotes application-driven integrated Solutions that combine ARRI lighting and camera products.
- Responsible for the overall direction, coordination and evaluation of staff in accordance with ARRI Inc.'s policies, procedures and all applicable laws. Responsibilities include safety, interviewing and hiring of staff; training of employees; planning assigning and directing workload; appraising performance; coaching and disciplining of staff; addressing complaints and resolving problems. Coordinates with the Human Resource department to achieve these objectives
- Excellent interpersonal skills in person, on the telephone and in writing
- Must be extremely motivated and demonstrate complete confidence to handle independently any and all situations presented in both office & field situations
- Must have excellent speaking and writing abilities
- Must be self-motivated and self-disciplined
- Must handle stressful situations professionally and interact with co-workers and clients respectfully
- Must comply with ARRI business practices in sales, accounting and inventory control
- Must be fluent in Excel, Word, Power Point, and CRM programs
- Organized and structured approach
- Excellent communication and presentation skills
- Must possess strong Management skills
- Respectful of diversity
- Inclusive of team contributions
- Willing to delegate
- Organized, structured and accountable
- Confident and motivated
- Ability to work with a high degree of independent judgment
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Marketing Director - New York, United States - ARRI
Description
ARRI Americas, world renowned distributor of Premier Professional Motion Picture Camera and Lighting equipment is looking for a Director of Marketing, or in other words someone who can make us look as good as we are We have 100 plus years of skill, expertise and drive behind our name and pride in our standing within the entertainment industry, we need a stellar Marketing Director to support us. This position can be located in Burbank, CA or Long Island City, NY.
This critical role within our group will lead a team of 6 Marketing Professionals and manage marketing activities for the entire ARRI Americas group organization. They will execute all Marketing activities for Camera and Lighting Sales, ARRI Rental and Illumination Dynamics.
This includes all regional communications, advertising, event organization, social media, press relations, and coordinating efforts with our global marketing team. This seasoned professional will work closely with our Sales, Solutions, Rental and Live Entertainment teams in assisting to identify new applications for ARRI Products and Solutions involving ARRI lighting and camera products.
The ability to foster a dynamic team environment, develop strong relationships with our international and domestic colleagues and customers, communicate in a manner which inspires and intrigues, and to present in a manner that motivates is necessary in this role.
Specific role requirements are listed below however, this is position is about much more than a job description, we are searching for someone who truly understands you lead by example, your work ethic demonstrates who you are, and collaboration is key to success.
If you are someone who possesses these skills, please seek us out. We offer a comprehensive benefit plan including vacation, personal and sick leave, 401k and profit-sharing plan, wellness program, auto allowance, medical, dental, vision, life insurance, employee assistance and flexible spending.
The salary range for this role is $130,000-$190,000 annually and is dependent upon experience and skill set.
Essential Job Functions:
MINIMUM QUALIFICATIONS
Education: Bachelor degree in Business or Marketing
Experience/Knowledge: A minimum of five to ten years of experience in sales or marketing; preferably in the Motion Picture industry
Skills/Abilities:
ENVIRONMENTAL AND PHYSICAL DEMANDS:
1. How much on-the-job time is spent in the following physical activities?
Never 0% Occasionally 1-32% Frequently 33-65% Constantly 66-100%
Standing: Constantly 66-100%
Walking: Frequently 33-65%
Sitting: Frequently 33-65%
Talking, Hearing: Constantly 66-100%
Feeling, Fingering, Grasping: Hearing: Constantly 66-100%
Climbing, Balancing: Occasionally 1-32%
Crouching, Crawling, Kneeling: Occasionally 1-32%
Reaching with Hands and Arms: Frequently 33-65%
Use of Computer keyboard and mouse: Frequently 33-65%
Tasting, Smelling: Never 0%
2. Does this job require that weight be lifted or force be exerted?
Up to 10 pounds: Constantly 66-100%
Up to 50 pounds: Never 0%
Up to 100 pounds: Never 0%
More than 100 pounds: Never 0%
ARRI requires all new employees working in its facilities or interacting with other employees or persons to be fully vaccinated for Covid-19 and new employees must provide proof they are fully vaccinated prior to the first day of employment. Individuals may seek a medical or a religious exemption to the vaccination requirement.