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    Associate Media Director- - New York, United States - Search Max

    Search Max
    Search Max New York, United States

    2 weeks ago

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    Description

    SALARY: $100-120K

    HYBRID 2-3 DAYS A WEEK

    OVERVIEW:

    The Associate Director, Digital Investment, will work within a buying team as well as designated client teams. The Associate Director provides media buying recommendations as needed to the planning team and/or to the client directly. The Associate Director provides counsel to the planning/client teams regarding marketplace rates and conditions, drives the buying, and negotiating process for assigned clients and ensures a high quality of execution.

    YOUR IMPACT:

    • Work on plan development and recommendation development, including:
    • Lead buying and negotiation strategies
    • Work with strategy team and utilize 3rd party syndicated research resources (i.e. ComScore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys
    • Work with Research/Analytics to collect relevant information on past performance
    • Lead negotiations of recommended plans with partners for all standard and integrated buys
    • Review and distribute POVs for relevant partners and opportunities written by Sr. Associates
    • Meet with industry representatives to gain insight to all phases and points of contact of media partners
    • Manage Managers, Sr. Associates and Associates on the implementation and optimization of campaigns, including:
    • Keeping up to date on all communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
    • Ongoing buy management and stewardship of campaigns (pacing, updates in Prisma, optimizations etc.)
    • Create optimization recommendations along with Analytics/Research and strategy teams
    • Oversee Associates/Sr. Associates to ensure agreed to optimizations with partners are executed correctly

    YOUR QUALIFICATIONS:

    • Bachelors degree, preferably with a concentration in advertising, marketing, business administration, and communications
    • Experience in a buying role
    • Must have worked in an interactive/digital environment
    • Strong leadership
    • Strategic thinker
    • Team player
    • Strong negotiating skills
    • Strong quantitative and analytical skills
    • Excellent verbal and written communication skills
    • Detail oriented with exceptional critical thinking and problem solving abilities
    • Proficiency with Microsoft Excel, Word, and PowerPoint
    • Proficiency with 3rd party syndicated research resources such as ComScore and Nielsen
    • Proficiency with Prisma and 3rd party ad servers
    • Ability to multi-task, work successfully with teams, and work under pressure
    • Excellent time management skills
    • Ability to analyze, evaluate, and effectively communicate various media research data
    • Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times
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