Director, Integrated Media Strategy - New York, United States - Pfizer

Pfizer

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

OVERVIEW:

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry.

Integrated Media Strategy is a key function of the Global Media, Growth, & Performance Marketing team within the Chief Marketing Office (CMO).

Integrated Media Strategy is responsible for developing holistic paid, owned, and earned strategies, maximizing media investment for products across the Pfizer enterprise, and helping to bring breakthroughs to patients.

ROLE RESPONSIBILITIES:

Partner with Commercial Marketing Teams to design and implement audiencecentric media strategy and tactical plans that deliver against a specific product's marketing objectives
Lead relationship with the Media Agency and collaboration with other agencies supporting Pfizer, working closely together to incorporate media best practices
Partner with Commercial Analytics team to action insights from the MROI model into media mix decisionmaking
Leverage insights from CRM & Audience Intelligence to craft highly impactful audience strategy
Collaborate with Media counterparts (Performance Media, Earned & Partnership Media) to unlock strategy and activation across paid, owned and earned media
Align closely with Media Measurement team and Agency to analyze media performance on a regular cadence and drive ongoing campaign optimizations
Uphold core Pfizer Values (Courage, Excellence, Equity and Joy) in daytoday activities

QUALIFICATIONS:

Basic qualifications_
10+ years Marketing or Media experience in a professional environment
Bachelor's degree in Marketing or equivalent experience (MBA Preferred)
Broad knowledge of the pharmaceutical industry and healthcare environment
Deep experience in digital strategy and performance tactics that lead to business outcomes
Understanding of datadriven media planning and buying approaches
Experience with working with agencies, technology companies, or consulting partners in advertising and marketing tech
Proven ability to work collaboratively across multiple teams
Exceptional interpersonal skills and mastery of working in a matrixed environment
Excellent communication skills; can articulate complex concepts to a diverse audience
Creative, innovative problem solver who leads with insights derived from data
Ability to manage crossfunctional and crossbusiness projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
Strong writing, presentation, and influencing skills
Demonstrated ability to thrive under pressure, to take accountability and to meet deadlines
Preferred qualification_
NY or PAbased location

Work Location Assignment:
Flexible

Other Job Details:

Last Day to Apply: April 26, 202
Eligible for

Relocation Package:
No

Eligible for

employee referral bonus

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.

These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure.

Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.

If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.

Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.

Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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