Director, Media Measurement and Campaign - New York, United States - Pfizer

Pfizer

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

This position will report to the Global Lead of Media Measurement, Optimization, and Site Analytics and will be instrumental in leading integrated media measurement at Pfizer across all brands.

They will manage a team of 4 Sr.

Managers, each assigned to a product vertical and work with agency partners to refine, deliver, and enhance media optimization programs at the brand level.

This leader will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients.

This person will partner closely with other members of the CMO as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.

ROLE SUMMARY:

In this newly created role, the Director, Media Measurement and Campaign Optimization, will be a critical member of creating and building a new program, functionality, and capability within Pfizer.

They must leverage strong cross-functional leadership abilities to collaborate effectively with several key business partners both internally and externally.

Your newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations.

You'll collaborate with Strategy, Performance & agency leads on optimization reports, process improvements.

In addition, this role will be the main point of contact for all external media measurement partners, such IQVIA, and Crossix, etc.

Lead a team of dedicated Sr. Managers assigned to brand verticals to ensure media reporting and optimization programs are best in class.
Architect our media measurement framework, introducing new standards to Pfizer, enterprise wide across both patient and provider campaigns.
Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes.
Partner with Commercial Analytics team to drive, inform, and translate insights from the MROI model into media mix decisionmaking.
Collaborate with Media counterparts to provide key best practices for patient and provider optimization programs, while developing learning libraries for enterprisewide performance driven recommendations.
Partner closely with analytics 3rd party providers to design program, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey.
Steward development of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups.

RESPONSIBILITIES:

Lead media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally.
Oversee a team and agency partners, to ensure media measurement excellence and actionability aligned to improving media investment's impact on customer and HCP impact.
Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal portfolio media and audience strategies.
Leverage deep insights to consult crossfunctional teams to provide recommendations on optimal media mix decisions that are designed to drive Marketing ROI
Implement media measurement frameworks, templates, and best practices across all brands integrating into all tools and dashboards.
Accountability for media performance and measurement with a focus on improving ROI.
Drive best practices in translating website performance to the overall performance journey and understanding correlation to script lift.
Serve as effective organization leader by influencing, managing, and driving action of the efforts of team members to do outstanding work.
Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.

QUALIFICATIONS:

BASIC QUALIFICATIONS

10+ years Marketing or Media experience in a professional environment, with experience managing and building teams.
BS Degree in Marketing or equivalent experience
Understanding of datadriven media planning and buying approaches globally
Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, neg