- Regularly monitor and manage portfolio wide and individual community traffic.
- Create and execute lead-generation strategies to ensure we are driving qualified and cost-effective leads from various sources including digital advertising, ILS, direct mail, SEO, email marketing, social media, and new channels when applicable.
- Create automated programs to nurture existing traffic in our pipeline.
- Manage website performance to include:
- Maximize and adapt overall website conversion rate through organic and paid tactics.
- Analyze and optimize website performance using tools like Google Analytics to ensure a seamless user experience.
- Implement SEO strategies to improve organic search rankings and traffic.
- Collaborate with the content team to maintain, update, and align website content with digital marketing goals.
- A/B testing of the overall website structure/functionality, design, and content.
- Partner with Marketing Generalist to ensure new community website activations are on time and meet our pre-lease deadlines.
- Oversee partnerships with our advertising agencies to include:
- Planning, executing, and optimizing current paid advertising campaigns.
- Ensure all creative and content remains on brand, sells the Affinity lifestyle, and represents current promotions.
- Hold agencies accountable to maximize campaign ROI while producing strong qualified leads.
- Monitor and adjust our strategy to ensure we are targeting the right audiences.
- Monitor standard KPI's such as: CTR, CPL, CPC, conversion rates, and overall lead generation.
- Attend and lead ongoing business reviews.
- Create and maintain an ongoing cadence for performance-based reporting:
- Create and maintain property advertising report cards - one page snapshot of advertising packages currently activated with performance-based metrics.
- Ongoing monitoring of standard advertising KPI's as well as CRM analytics by community.
- Maintain up-to-date demographic and behavioral data based on conversation rates.
- Stay up to date on industry trends, fair housing advertising regulations, and best practices to ensure we are keeping the right advertising mix for our business.
- Conduct ongoing analysis to ensure we have a strong ROI, and we are learning from our data to influence current and future decisions.
- Must be a team player who takes a 'we' over 'me' approach to building and sustaining relationships with others.
- Must be determined, ambitious, and self-motivated.
- Superior communication skills; must be proficient in speaking, reading, and writing in English.
- Well-rounded leadership and teamwork skills.
- Strong understanding of lead generation strategies and proven success in developing and executing those plans while ensuring alignment with overall marketing objectives.
- 4-6 years of proven experience in lead generation, digital marketing, and campaign management.
- Strong computer skills including proficiency in marketing automation software, CRM systems and integration with marketing tools, Adobe Suite, and Microsoft Office.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Creativity in developing effective lead magnets.
- Event lead generation experience
- Deep intellectual curiosity, eager to learn, skilled at connecting disparate ideas into a coherent whole.
- Bachelor's Degree preferred, High School diploma or equivalency certificate.
- Valid driver's license and insured, operable vehicle.
- Competitive pay (based on experience).
- Bonus incentive.
- Annual performance review with potential merit increase.
- Full benefits package: Medical, Dental, Vision, Disability, AD&D, and Life Insurance.
- 401(k) with Safe Harbor contribution.
- Vacation, Sick, and Holiday Pay.
- Sitting: 3-7 hours/day.
- Walking: 1-3 hours/day.
- Climbing: 0-3, stairs.
- Lifting: 10-25 lbs. occasionally.
- Endurance: light to moderate energy.
- Manual Dexterity: frequent fine motor skills.
- Near Vision: minimal near vision.
- Weather: work is primarily indoors in a temperature-controlled office environment with occasional exposure to outdoor weather conditions, including uneven and slippery surfaces.
- Noise: frequent exposure to typical office environment noise levels including conversational voice levels; infrequent exposure to high-volume office equipment (e.g., shredder).
- Pace of Work: great, multi-tasking/pressure paced environment.
- Driving: exposure to environmental and safety conditions related to operating a motor vehicle, including the possibility of bodily injury related to motor vehicle collisions.
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Lead Generation - Spokane, United States - Affinity Living Communities
Description
Who We Are:Axis Residential is a forward-thinking, property management organization, part of Inland Group – a vertically integrated real estate developer, contractor, and owner of multifamily housing communities based in Spokane, WA. Collectively, we have set ourselves apart as an industry leader who genuinely cares for the well-being and success of our people while creating an environment of meaningful community for our residents. Our success is a result of our team and culture– we take a relational and entrepreneurial approach to business and our team members are authentic, curious, natural leaders who value the greater team. We love what we do, and we are committed to excellence in our work.
The Position:
As the Digital Marketing & Lead Generation Manager, you will be responsible for setting up and managing the overall lead generation strategy and managing the website performance across our portfolio of active adult communities.
What We Are Seeking:
