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    Marketing Manager - Richmond, United States - Insight Global

    Insight Global
    Insight Global Richmond, United States

    2 weeks ago

    Insight Global background
    Description

    Overview

    MONUMENT IS BUILT ON A COMMITMENT TO OUR PEOPLE AND OUR SHARED VALUES. THROUGH OUR GENUINE PASSION FOR DELIVERY, RELENTLESS PURSUIT OF PERFECTION, AND BOLD DECISION MAKING, WE ARE CREATING A MORE AGILE CONTINGENT WORKFORCE SO BUSINESSES CAN DREAM BIGGER AND ACHIEVE MORE.

    WE ARE MONUMENT

    Our passion is helping clients gain full transparency and control of their contingent workforce while achieving best-in-class performance in cost, quality, and compliance. Best of all, we make it easy.

    • Founded in 2003 with a sole focus on Contingent Labor programs and consulting services
    • Consultants at our Core - Monument maintains a highly analytical consulting services team which provides a strategic approach unmatched by peer MSPs
    • Global MSP with an ecosystem of partners spanning 50 countries and all major regions
    • Vendor neutral model relies upon a trusted partner and supplier community
    • Partners with industry-leading VMS systems
    • More "Gen 1" implementations than any other MSP over the last 5 years.
    • Seamless extension of client HR, sourcing, business units, vendors and contractors
    OUR SHARED VALUES
    • EVERYONE MATTERS
    • WE TAKE CARE OF EACH OTHER
    • LEADERSHIP IS HERE TO SERVE
    • HIGH-CHARACTER AND HARD WORK ABOVE ALL ELSE
    • ALWAYS KNOW WHERE YOU STAND
    • EXCELLENCE ISN'T THE EXPECTATION, IT'S THE MONUMENT STANDARD
    OUR PEOPLE AND OUR COMMUNITY

    We support our people and our community through our dedicated committees:
    • Diversity & Inclusion Council
    • Women's Leadership Council
    • Community Outreach
    • Sustainability Team
    • Continuing Education Committee
    Position Title: Marketing Manager

    Position Summary:

    Monument Consulting is seeking a Marketing Coordinator to help drive brand and service awareness resulting in increased lead generation. The Marketing Coordinator will guide a multi-channel marketing strategy and be responsible for the success of overall execution. The Marketing Coordinator will report to the Vice President of Sales.

    Responsibilities

    Marketing Strategy
    • Work with internal and external partners to execute a sales marketing strategy which includes, but is not limited to marketing within:
      • Digital Marketing
      • Industry conferences
      • Website content and SEO optimization
      • Industry assessments
      • Social media
      • Mass email campaigns
    Digital Marketing
    • Creating and execute digital marketing campaigns
    • Analyze campaign data
    • Content creation
    • Report on performance of campaigns
    Industry Conferences
    • Support all aspects of preparing the Business Development Team for various industry conferences
    • Coordinate booth design, marketing materials, track invites, and offsite events
    • Identify topics, co-presenters, agendas, and content for Monument facilitated presentations and roundtables
    • Track and report on conference related budget expenses
    RFP / RFI's
    • Maintain and refine the process to complete RFPs for qualified opportunities
    • Own and maintain the RFP response database
    • Produce clearly written and concise responses to RFPs/bid solicitations.
    • Coordinate all aspects of responses to RFPs, including creating timeline and project plan for response, delegating responsibilities among contributors, and ensuring accuracy and consistency of inputs from contributors.
    • Consolidate information and input from other contributors to ensure final proposal is complete, accurate and compliant with RFP specifications.
    Internal and External Marketing Documents
    • Refresh, and create net new, marketing documents to showcase Monument's service capabilities to internal partners and external prospects
    • Support marketing document creation for ad-hoc events which include, but are not limited to, industry conferences
    • Marketing documents will include, but are not limited to, 1-pagers, case studies, sales presentations, and joint partner success stories
    SEO Optimization
    • Partner with external vendor to identify keyword opportunities and coordinate the creation of content to drive organic SEO success
    Qualifications
    • 1-3 years relevant Marketing experience.
    • A Bachelor's Degree in Business, English, Communications, Marketing or a related field, or commensurate training, required.
    • Excellent written and verbal communications skills
    • Ability to prioritize and handle multiple tasks and projects concurrently.
    • Strong attention to detail.
    • Proficient in Microsoft Office suite including but not limited to: Word, Excel, Outlook, PowerPoint
    • Organization and Time Management skills
    • Detail oriented and excellent interpersonal skills
    • Ability to work independently
    • Highly collaborate
    * This is a hybrid position located in Richmond, VA
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