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    Marketing Specialist - Milwaukee, United States - Lakeside Manufacturing

    Lakeside Manufacturing
    Lakeside Manufacturing Milwaukee, United States

    4 weeks ago

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    Description

    Role Description

    Summary

    Under the direction of the Director of Marketing, the Marketing Specialist is responsible for supporting and executing marketing strategies to drive revenue growth.

    Essential Duties and Responsibilities

    • Manage, update and maintain the internal product information management platform
    • Photographing products prior to shipment and maintaining in the product information management platform
    • Assist in developing marketing campaigns across various channels including digital, social media, email, and events to drive brand awareness and lead generation
    • Manage and grow our presence on social media platforms, including content creation, community engagement, and influencer partnerships
    • Implement search engine optimization (SEO) strategies to improve organic search rankings and drive traffic to our website
    • Manage and optimize paid advertising campaigns (SEM) to maximize ROI
    • Track and analyze key marketing metrics and KPIs to measure campaign performance and effectiveness. Provide regular reports and insights to stakeholders
    • Conduct market research and competitor analysis to identify trends, opportunities, and best practices. Use insights to inform marketing strategies and tactics
    • Collaborate with cross-functional teams including sales, product development and engineering to ensure alignment and consistency across marketing efforts
    • Maintain brand integrity and consistency across all marketing materials and communications
    • Execute and support marketing events, including webinars, conferences and trade shows
    • Coordinate logistics, promotion, and follow-up activities
    • Stay informed about industry trends, best practices, and emerging technologies
    • Continuously seek opportunities to optimize and improve marketing strategies and processes
    • Other duties as assigned
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