Marketing Specialist - West Allis, United States - Lakeside Manufacturing, Inc

Lakeside Manufacturing, Inc

Verified Company

West Allis, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Role Description

Summary

Under the direction of the Director of Marketing, the Marketing Specialist is responsible for supporting and executing marketing strategies to drive revenue growth.

Essential Duties and Responsibilities

Manage, update and maintain the internal product information management platform
Photographing products prior to shipment and maintaining in the product information management platform
Manage and grow our presence on social media platforms, including content creation, community engagement, and influencer partnerships
Implement search engine optimization (SEO) strategies to improve organic search rankings and drive traffic to our website
Manage and optimize paid advertising campaigns (SEM) to maximize ROI
Track and analyze key marketing metrics and KPIs to measure campaign performance and effectiveness. Provide regular reports and insights to stakeholders
Conduct market research and competitor analysis to identify trends, opportunities, and best practices. Use insights to inform marketing strategies and tactics
Collaborate with crossfunctional teams including sales, product development and engineering to ensure alignment and consistency across marketing efforts
Maintain brand integrity and consistency across all marketing materials and communications
Execute and support marketing events, including webinars, conferences and trade shows
Coordinate logistics, promotion, and followup activities
Stay informed about industry trends, best practices, and emerging technologies
Continuously seek opportunities to optimize and improve marketing strategies and processes
Other duties as assigned