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Remote Product Marketing Senior Manager - San Francisco, CA, United States - Zip
Description
Full Time] Senior Product Marketing Manager at Zip (United States) | BEAMSTART Jobs Senior Product Marketing ManagerFull Time
Remote Work
Stock Options
Zip is tackling the $50B+TAM space to transform the way businesses manage spend.
Our co-founders started Zip (YC S2020) because they saw the challenges companies had using outdated 20 year old software to manage hundreds of millions of dollars in spend every year.
We invented the world's leading Intake-to-Procure solution to bring a consumer grade user experience to B2B purchasing. We're a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. We're growing quickly and need your helpWe are looking for a Product Marketing Manager to join our team and translate what can seem like technically complex magic into clear, accessible value for our growing community of new and existing audiences.
1) translating strategic insight into vision and action, (2) cross-functional elegance mixed with hands-on execution, (3) expert story-telling and messaging, and (4)a genuine enthusiasm for spend management solutions powered by Zip.
You'll demonstrate go-to-market finesse in positioning, messaging, and timing, while helping Zip connect with and hype-up new audiences.Develop and drive strategy for vertical and use case messaging, taking into account key external context and internal stakeholders
Quarterback successful go-to-market launch processes, from incorporating customer POV into product solutions and messaging, to maintaining study project cadence through launch, and on to measuring impact and refining strategies for future launches
Contribute to ongoing marketing campaigns, including providing briefs for content, email, social, community, and digital ad campaigns
Create differentiated narratives based on audience and segmentation and work collaboratively across Product, PR, Solutions, Brand, and Data Science to develop positioning and execute go-to-market across them
Iterate on Zip's positioning and work together with our Marketing, Solutions, and Product teams to create user-facing assets based on that (pitch docs, videos, blog posts, adoption materials, and any other creative mechanisms you dream up)
Proven experience crafting compelling content & messaging
~ Audience research, segmentation, and persona development are all playbooks you've successfully used
Full health, vision & dental coverage
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