Jobs
>
Austin

    Product Marketing Manager - Austin, United States - LegalZoom

    LegalZoom
    LegalZoom Austin, United States

    4 weeks ago

    Default job background
    Description
    About LegalZoom

    We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001.

    Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

    As the industry leader for over 20 years, innovation remains at the center of all we do.

    We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.


    With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced.

    Together, we'll continue to democratize the law and make a real difference in the lives of millions.

    Remote-first


    Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

    At the end of 2021, LegalZoom made the official commitment to being a remote-first company.

    Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers.

    While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

    This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).

    Overview


    As a Product Marketing Manager, you will help drive LegalZoom's growth by shaping product vision and consumer perception across our product portfolio.

    You will also contribute to the optimization of product experiences, focusing on cultivating the long-term relationships with our customers and collaborating with cross-functional stakeholders to design, develop, launch, and grow our services and customer base.

    You are creative, strategic, analytical, and detail-oriented with strong communication, content development, relationship building and project management skills.

    As a product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life.

    You have experience thinking and acting independently to develop insights and perspectives and a track record of prioritizing your work to maximize your time and efficiency.

    You pride yourself in thinking like our consumers and business partners, and you have a history of delivering insights-driven marketing plans that produce excellent business results.

    You will


    • Establish positioning, packaging and pricing recommendations for your business portfolio of products
    • Recommend commercialization and campaign opportunities to meet or exceed business goals
    • Develop go-to-market strategies to support product launches and drive conversions and revenue
    • Drive the development and delivery of marketing messages and content to be included as part of integrated marketing campaigns and within product experiences
    • Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
    • Understand the competitive landscape - be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
    • Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
    • Influence product strategy, testing, research and content roadmaps to optimize our position
    • Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
    • Create and optimize claims and messaging that will resonate with prospective customers
    • Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, and Legal to ensure a great customer experience
    You have


    • 4+ years of marketing experience, with at least 4 years specifically in Product Marketing
    • Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue
    • Ability to apply consumer insights, research and testing to drive world-class marketing strategy
    • Experience in developing marketing messages and content to be included both in marketing campaigns as well as within product experiences
    • Experience with A/B testing, aligning on KPI's, tracking and interpreting results, and recommending go-forward next steps
    • Experience influencing product strategy, design and development timelines and processes
    • Excellent communication skills (written and verbal), comfortable presenting to executives
    • Strong experience writing creative briefs
    • Success working with cross-functional teams including product, business development, creative, sales, legal, finance, operations, customer service and quality assurance teams
    • Experience working in fast paced environments, navigating ambiguity and adjusting to scope and timeline changes quickly
    • Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.
    • Bachelor's degree required; MBA or higher degree preferred
    LegalZoom is a remote-first company and the national range for this role is ($101,300-$131,250).

    Actual compensation offered will depend on several factors including but not limited to:
    geographic location, work experience, education, skill level, and/or other business and organizational needs.

    In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package.

    You will also receive a full range of medical, financial, and other benefits as seen below.


    • Medical, Dental, Vision Insurance
    • 401k, With Matching Contributions
    • Paid Time Off
    • Health Savings Account (HSA)
    • Flexible Spending Account (FSA)
    • Short-Term/Long-Term Disability Insurance
    • Plus other wellness benefits to include:
    • Fertility
    • Mental Health
    • One Medical
    • Fringe lifestyle benefits up to $250


    Join us in making a difference as we build our future and help ensure access to professional legal advice to all LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.

    LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

  • Marriott International, Inc

    Marketing Manager

    2 weeks ago

    Marriott International, Inc Austin, United States

    **Additional Information** 2 days remote possible weekly, in market required. · **Job Number** · **Job Category** Sales & Marketing · **Location** W Austin, 200 Lavaca Street, Austin, Texas, United States VIEW ON MAP · **Schedule** Full-Time · **Located Remotely?** N · **Relocat ...

  • Gerber Collision & Glass

    Market Manager

    3 weeks ago

    Gerber Collision & Glass Austin, United States

    **Company: Gerber Collision & Glass** · **WELCOME TO GERBER COLLISION & GLASS** · **_Our Team Members Drive Us _**Gerber Collision & Glass is one of the largest collision repair companies in North America. With $2+ billion in sales, over 800 locations and growing, our 10,000+ tea ...

  • Chi'Lantro

    Marketing Manager

    2 weeks ago

    Chi'Lantro Austin, United States

    The Marketing Manager possesses our Core Values of Dedication, Authenticity, Resilience and Thankfulness. · The Marketing Manager is responsible for spearheading the development, implementation, and execution of strategic marketing plans for our organization. Key responsibilities ...

  • White Lodging - Austin Marriott Downtown

    Marketing Manager

    1 week ago

    White Lodging - Austin Marriott Downtown Austin, United States

    Summary: · White Lodging develops and operates a portfolio of award-winning, premium-brand hotels, rooftop bars and restaurants in some of the country's best cities to live. We know that the hospitality business, like life, is how you make people feel. That's where you come in. Y ...

  • Surterra Wellness

    Marketing Manager

    1 week ago

    Surterra Wellness Austin, United States

    **Everyone is welcome here.** Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provi ...

  • SADA

    Field Marketing Manager

    2 weeks ago

    SADA Austin, United States

    **Join SADA as a Field Marketing Manager - Central** · **Your Mission** · The Field Marketing Manager - Central (based in central US region, focus on MN, WI, MI, IL, IN, OH, KY, ND, SD, NE, IA, KS, MO, OK, AR, TX, LA) is responsible for planning, organizing and executing field ma ...

  • Linux Foundation

    Content Marketing Manager

    3 weeks ago

    Linux Foundation Austin, United States

    **Company Description** · The Linux Foundation is the organization of choice for the world's top developers and companies to build ecosystems that accelerate open technology development and commercial adoption. Together with the worldwide open source community, it is solving the ...

  • Favor

    Merchant Marketing Manager

    2 weeks ago

    Favor Austin, United States

    The Merchant Marketing Manager is responsible for developing and implementing strategies and initiatives that optimize the collaboration, productivity, and effectiveness of the Sales and Marketing teams. They play a critical role in driving alignment and efficiency between the Sa ...

  • Hewlett Packard

    Manager, Marketing Communications

    3 weeks ago

    Hewlett Packard Austin, United States

    **About The Team** · The WW Hybrid Systems Marketing team at HP embodies a culture of collaboration, innovation, and excellence in delivering marketing and communications for our Hybrid Systems, which include Poly audio and video solutions and HP branded peripherals. Together, we ...

  • Manychat

    Manager, Performance Marketing

    2 weeks ago

    Manychat Austin, United States

    **WHO WE ARE** · Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. · Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top in ...

  • Manychat

    Product Marketing Manager

    3 weeks ago

    Manychat Austin, United States

    **WHO WE ARE** · Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. We are a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners. · With 1 ...

  • SonarSource

    Customer Marketing Manager

    3 weeks ago

    SonarSource Austin, United States

    Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, an ...

  • BetterUp

    Lifecycle Marketing Manager

    3 weeks ago

    BetterUp Austin, United States

    **Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.** · We do. We can't cram it all in here, but you'll start noticing it from the first interview. · This makes for a remarkably focused and ful ...

  • Auctane Careers

    Manager, Marketing Analytics

    2 weeks ago

    Auctane Careers Austin, United States

    **About us** · At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever ...

  • Zynga

    Product Marketing Manager

    3 weeks ago

    Zynga Austin, United States

    **Careers Category**: Marketing & User Acquisition · **Careers location**: Austin, TX, Chicago, IL, Eugene, OR, Toronto, Canada · **Connected Worker Type**: Connected · **Requisition Id**: R_111973 · **Position Overview**: · Zynga is looking for a Product Marketing Manager with e ...

  • Iodine Software

    Marketing Events Manager

    1 week ago

    Iodine Software Austin, United States

    **Marketing Events Manager** · **Join Us. Let's make a direct impact in healthcare.** · Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. · **Who We Are**: · Iod ...

  • Kasasa

    Marketing Manager, B2C

    1 week ago

    Kasasa Austin, United States

    **Job Title: Marketing Manager, B2C** · **Department: B2C Marketing** · **Location: Hybrid** · **Status: Full-Time Exempt** · Are you looking to join a team where "corporate values" aren't just words on the website but instead are the genuine beliefs of the team? Where the people ...

  • Teampay

    Digital Marketing Manager

    1 week ago

    Teampay Austin, United States

    Teampay introduces a revolutionary approach to spend management, providing proactive controls and real-time visibility to CFOs, Controllers, and Finance teams without impeding employees. Teampay's distributed spend management platform powers your purchasing needs from request to ...

  • Article Student Living

    Leasing & Marketing Manager

    1 week ago

    Article Student Living Austin, United States

    Article Student Living is looking for a Leasing & Marketing Manager to join our team to lead all sales and marketing plans for our community, ensuring all annual leasing goals are met, and that our residents' experiences are the best. You will lead sales of the property, build an ...

  • Manychat

    Influencer Marketing Manager

    2 weeks ago

    Manychat Austin, United States

    **WHO WE ARE** · Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. · Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top in ...