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Palo Alto

    Marketing Lead - Palo Alto, United States - Lightning Labs

    Lightning Labs
    Lightning Labs Palo Alto, United States

    2 weeks ago

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    Description
    The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. This role will design go-to-market strategies and craft compelling stories around our products.

    While the Marketing Lead will largely focus on Product Marketing, this role will initially lead Content Marketing and associated activities.

    The ideal candidate will have previously served in a Product Marketing or writing-related role, have a high-level understanding of bitcoin and Lightning, and a passion for crafting compelling product stories.


    Responsibilities may include but are not limited to:
    Product Marketing
    Develop value propositions, narratives, and positioning that translate product capabilities into solutions that better serve our customers and community

    Work cross-functionally to understand the latest product roadmap, frame products, and set narratives early in the product development process

    Collaborate with the VP of Product to craft and manage achievable timelines

    Drive blog development, and all associated marketing, to completion, coordinating with the Business team to ensure the value to users is clearly communicated

    Balance dynamics between explaining the tech and business value behind all products

    Communications
    Create compelling, high-quality content to drive awareness and education around the Lightning Network, Lightning Labs and its products

    Support funnel growth activities, such as blog posts, press releases, engagement across social outlets, and community events

    Create collateral & messaging such as decks, detailed FAQs, client trainings, and more

    Build organic awareness and grow engagement across community platforms such as Slack, Telegram, Twitter, etc.

    Work with the Business Development team to develop educational materials to drive customer acquisition

    Location:
    Remote. US time zones highly preferred

    Requirements:
    3-5 years of experience in Product Marketing or writing-related role at a high-growth startup

    Attention to detail and strong writing and editing skills

    Creative thinker who can effortlessly communicate technical concepts to non-technical audiences

    High-level understanding of bitcoin, the Lightning Network, Lightning community, and Lightning Labs products

    Eagerness to try new things and energized by creative challenges


    Preferred:
    Passion for bitcoin and Lightning

    Eagerness to engage with the Lighting community

    Interest in building and growing our Marketing vertical

    #J-18808-Ljbffr

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