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    Product Marketing Manager - United, United States - Lyric

    Lyric
    Lyric United, United States

    4 weeks ago

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    Description
    Lyric, formerly ClaimsXten, is a leading healthcare technology company, committed to simplifying the business of care.

    Over 30 years of experience, dedicated teams, and top technology help deliver more than $14 billion of annual savings to our many loyal and valued customers-including 9 of the top 10 payers across the country.

    Lyric's solutions leverage the power of machine learning, AI, and predictive analytics to empower health plan payers with pathways to increased accuracy and efficiency, while maximizing value and savings.

    Lyric's strong relationships as a trusted ally to customers resulted in recognition from KLAS as "true partner" and "excellent value for investment," with a top score for overall customer satisfaction and A+ likelihood to recommend in their October 2023 Payment Integrity and Accuracy Report.

    Discover more at


    This position is responsible for developing and supporting go to market programs for Lyric's platform solutions to include internal preparation and education, as well as external content and materials.

    ESSENTIAL JOB RESPONSIBILITIES & KEY PERFORMANCE OUTCOMES

    Serve as the go to market lead representing the marketing team in new solutions launches
    Learn and understand solution benefits and be able to provide education to sales and other teams
    Provide go to market support for new solution launches and ongoing activities

    Serve as a storyteller to build impactful solution messaging and content that ties together key industry trends, the competitive landscape, and Lyric's solutions.

    Define/refine key additional buying personas for Lyric's expanding customer audience.
    Identify, create, and manage creation of solution materials needed for new solution launches.
    Work cross functionally with the overarching go to market team to ensure collaboration and continuity with Lyric's business strategies.
    Work closely with VP of Marketing & Communications to build and align on the overall solution narrative and architecture to overarching brand messaging
    Work closely with other marketing & communications team members to maximize messaging opportunities.
    Work with VP of Marketing & Communications to build tactical plans to support go to market activities
    Monitor key industry dynamics and trends and share information across the organization and externally, if appropriate.
    REQUIRED SKILLS & EXPERIENCE

    Bachelor's degree
    7+ years of experience working in product marketing, ideally in the healthcare tech space
    Ability to understand technical aspects of Lyric's solutions to provide cohesive messaging and education to sales teams and other key stakeholders
    Proven success creating effective tactical plans to support go to market initiatives for new solutions
    History of displaying problem solving abilities with strong storytelling, message creation, and writing skills
    Experience working across functions to gain alignment with different collaborators.

    Strong desire, dedication, and ability to deliver high-quality work in a fast-paced environment with consistency, and steadfastly push his/herself and others to innovate.

    In-depth marketing data analysis skills
    Ability to lead shifting priorities with agility and work well cross functionally.

    Diversity, Equity & Inclusion:
    At Lyric, we include all. We celebrate diversity and inclusivity, respect each other and value our unique experiences. By being our authentic selves, we bring different perspectives into our work and relationships.
    #J-18808-Ljbffr
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