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Lehighton

    Social Media Marketing Manager - Lehighton, United States - Dealer World LLC

    Dealer World LLC
    Dealer World LLC Lehighton, United States

    3 weeks ago

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    Description

    Job Description

    Job DescriptionDescription:

    Description

    About Us: We are a dynamic and forward-thinking company looking for a talented and experienced Social Media Marketing Manager to join our team. If you are passionate about social media marketing and have a proven track record of driving results, we want to hear from you. As a Social Media Marketing Manager, you will play a key role in developing and executing effective social media strategies for our clients.

    Responsibilities:


    • Collaborate to develop and implement comprehensive social media marketing strategies that align with their business goals.


    • Analyze social media performance data and metrics to optimize campaigns, ensuring maximum ROI.


    • Conduct regular meetings to discuss strategy updates, performance reports, and recommendations for improvement.


    • Stay up-to-date with industry trends and platform changes, adapting strategies accordingly.


    • Lead the development of creative and engaging social media content, including text, images, and videos.


    • Oversee the management of multiple social media accounts, ensuring they are operating at peak performance.


    • Provide guidance and mentorship to a team of social media marketing specialists, fostering their growth and development.


    • Collaborate with cross-functional teams, including creative, design, and analytics, to deliver integrated marketing campaigns.


    • Manage social media advertising budgets, optimizing spend and tracking expenses.


    • Install and set up Facebook Pixel to track and optimize campaigns.


    • Implement proper UTM tagging for campaign links to track traffic sources and performance.


    • Keep abreast of emerging social media platforms and opportunities, evaluating their potential for client campaigns.


    • Continuously assess and refine social media strategies based on performance data and industry best practices.


    • Training and delegate work to team members working within the social media department.

    Requirements:

    Requirements


    • 3+ years of hands-on experience in social media marketing, with a proven track record of delivering successful campaigns.


    • Strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their algorithms.


    • Excellent written and verbal communication skills.


    • Ability to work both independently and collaboratively within a team.


    • Proficiency in using analytics tools to track and measure campaign performance.


    • Creative mindset with a keen eye for design and content.


    • Strong project management and organizational skills.


    • A passion for staying at the forefront of digital marketing trends and innovations.


    • Patient, able to train and delegate tasks.

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