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Lehighton

    Social Media Marketing Manager - Lehighton, United States - Dealer World LLC

    Dealer World LLC
    Dealer World LLC Lehighton, United States

    4 weeks ago

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    Description
    :

    Description

    About Us:


    We are a dynamic and forward-thinking company looking for a talented and experienced Social Media Marketing Manager to join our team.

    If you are passionate about social media marketing and have a proven track record of driving results, we want to hear from you.

    As a Social Media Marketing Manager, you will play a key role in developing and executing effective social media strategies for our clients.

    Responsibilities:


    • Collaborate to develop and implement comprehensive social media marketing strategies that align with their business goals.
    • Analyze social media performance data and metrics to optimize campaigns, ensuring maximum ROI.
    • Conduct regular meetings to discuss strategy updates, performance reports, and recommendations for improvement.
    • Stay up-to-date with industry trends and platform changes, adapting strategies accordingly.
    • Lead the development of creative and engaging social media content, including text, images, and videos.
    • Oversee the management of multiple social media accounts, ensuring they are operating at peak performance.
    • Provide guidance and mentorship to a team of social media marketing specialists, fostering their growth and development.
    • Collaborate with cross-functional teams, including creative, design, and analytics, to deliver integrated marketing campaigns.
    • Manage social media advertising budgets, optimizing spend and tracking expenses.
    • Install and set up Facebook Pixel to track and optimize campaigns.
    • Implement proper UTM tagging for campaign links to track traffic sources and performance.
    • Keep abreast of emerging social media platforms and opportunities, evaluating their potential for client campaigns.
    • Continuously assess and refine social media strategies based on performance data and industry best practices.
    • Training and delegate work to team members working within the social media department.
    Requirements:

    Requirements


    • 3+ years of hands-on experience in social media marketing, with a proven track record of delivering successful campaigns.
    • Strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their algorithms.
    • Excellent written and verbal communication skills.
    • Ability to work both independently and collaboratively within a team.
    • Proficiency in using analytics tools to track and measure campaign performance.
    • Creative mindset with a keen eye for design and content.
    • Strong project management and organizational skills.
    • A passion for staying at the forefront of digital marketing trends and innovations.
    • Patient, able to train and delegate tasks.
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