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Senior Manager, Marketing - Palo Alto, United States - Tencent
Description
Tencent Games
Tencent Games was launched in 2003 and has since grown into a leading global platform for game development, publishing and operations. We are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games, including PUBG MOBILE, Call of Duty: Mobile, League of Legends, Arena of Valor and Alchemy Stars, to hundreds of millions of players across over 200 countries and regions.
Level Infinite
Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play, while building a community that fosters inclusivity, connection, and accessibility. The brand also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. Level Infinite is both publisher of breakout hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and a collaborative partner in games such as Fatsharks Warhammer 40,000: Darktide, Dune: Awakening from Funcom, Nightingale from Inflexion Studios and many more. To learn more about Level Infinite, visit , and follow on Twitter, Facebook, Instagram and YouTube.
About the Role
As part of the Global Publishing Team, you will team up with studio leads, community management and regional/global publishing teams to build and deliver marketing plans leading to user acquisition for several titles across Level Infinite global markets and platforms (PC, Consoles, Mobile).
Job Responsibilities:
UA Campaigns: Develop and execute global marketing strategies, including market research, target audience analysis, brand positioning, and promotional plans to generate UA. Collaborate with internal teams and partners to ensure the timely and high-quality execution of the global game release plan.
Creative management: Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
Lifecycle: in collaboration with Market Intelligence, accelerate UA based on the game lifecycle opportunities (promotions calendar, pricing monitoring, partnership).
UA Intelligence: Data-driven approach, collaborate with advertising partners to promote efficient deployment and user growth. Research and understand trends, competitors, and audience demands in the Western gaming market to develop appropriate marketing strategies. Analyze market data and sales trends, provide market insights and recommendations to optimize marketing strategies and sales performance.
Budget: Manage the global marketing budget, ensuring efficient resource allocation and achievement of expected marketing objectives.
Job Requirements:
Over 5 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
Experience in global game channel deployment and user growth, or experience related to brand and market penetration growth with budget management.
Data-driven mindset, with experience and ability in data analysis.
Creative content ability, with experience in game creativity and execution.
Fluent in English
Requires international travels
The base pay range for this position in the state(s) above is $99,600 to $182,260 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.
Employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees are also able eligible to participate in the Companys 401(k) plan, accrue from 15 up to 25 days of vacation leave per year, up to 10 paid holidays per year, 2 floating holidays and accrue up to 10 days of paid sick leave per year. Your benefits eligibility requirement will be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may be pro-rated for those who start working during the calendar year.
