- Collaborate on strategy, design, and development of digital campaigns and assets that promote two-way channels, promote brand awareness, and grow web-to-sales pipeline.
- Launch campaigns and support existing program executions. Devise and follow up with iterations and relevant marketing tactics. Utilize an array of on- and off-site tools and practices to achieve market goals including CMS, marketing automation, email, personalization and other web technologies.
- Create and execute an online review and reputation management strategy for EdAdvisory LOBs.
- Build on existing Search Engine Optimization and marketing activities, working in concert with third-party and internal marketing agencies.
- Assist with blog and website page creation, updates and improvements Leverage web analytics to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialogs within target communities.
- Manage and execute email marketing campaigns and quarterly webinars.
- Make decisions to inform digital marketing strategies and best practices related to website technologies, SEO, content optimizations, marketing automation, and email. Use analytics and reporting tools to guide strategic marketing decisions that meet business objectives.
- Required Bachelor's Degree
- Required 3 digital marketing planning and implementation.
- Ability to gather and interpret a broad spectrum of digital data to inform strategies and tactics.
- Solid understanding of the latest trends in digital marketing, social media, blogging, email and search.
- Comfortability with both B2B and B2C sales funnels and customer lifecycles. Strong team player and collaborator.
- Excellent written and verbal communication skills.
- Experience with "Writing for the Web" techniques to support on-screen consumption.
- Proficient in Excel, Word, PowerPoint and Adobe Creative Suite.
- Experience with marketing automation tools, preferably HubSpot and Salesforce
- Familiarity with CMS systems, ideally: WordPress and Sitecore
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Manager-Digital Marketing-Hybrid - Newton Center, United States - Bright Horizons
Description
The Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences (B2C) and client (B2B) audiences for the College Coach and EdAssist lines of business. Through close working relationships with various internal and external groups, this individual leverages technology, SEO/SEM, social media, email and content- focused strategies to achieve important business objectives.
What you will do:
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.
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Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at or Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
