Global Advisors - Boston, United States - State Street

Description

The AVP, Marketing Manager will play a significant role in building and growing the Americas Wealth business through the conception and development of marketing programs that have a direct and measurable impact on consideration and purchase. In this role, you will work collaboratively across the organization to deliver integrated campaigns across content, direct marketing, events, public relations, social media, search and digital. The successful candidate will have a deep interest in financial markets, trends and innovation as well as enjoy collaborating with colleagues to ensure alignment on objectives, strategy and positioning.

RESPONSIBILITIES AND EXPECTATIONS

This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into executing and leading integrated marketing campaigns. You will deliver marketing programs to drive awareness, engagement and consideration of SPDR ETF products and work closely with members of the Marketing, Sales, Client Engagement, Business Intelligence and Model Portfolio Solutions teams as well as external agencies and partners.

This role will include the following responsibilities:

• Create and drive client-relevant, scalable and repeatable integrated marketing programs and deliverables for key SPDR product suites with a focus on our model portfolio business
• Partner with internal and external stakeholders on key business objectives, client concerns and positioning our product solutions
• Work closely with internal marketing, model portfolio and strategy teams to develop and enhance product materials, product positioning, capabilities messaging, thought leadership, digital experience and segmented communications
• Grow and enhance the scope of the model subscription service
• Support the ongoing monthly, quarterly and annual production of model collateral
• Leverage automation and technology platforms to streamline the delivery of model content, enhance reporting and advance Sales enablement
• Work closely with other marketing disciplines – digital, social, content, direct marketing, channel, measurement, advertising, events, etc. – to build cohesive and integrated marketing plans
• Drive, measure and optimize the overall client experience for key SPDR product suites and the model portfolio business
• Proactively raise ideas for marketing programs and best practices to enhance the model portfolio business
• Maintain deep understanding of each Sales segment's distribution model, support needs, platform/home office opportunities and the competitive landscape
• Maintain and communicate the status—including obstacles, deliverables and project progression—around a variety of project plans in support of marketing initiatives
• Provide marketing leadership and Sales management with reporting metrics on all initiatives/programs/projects on a regular basis
• Manage respective marketing budget against marketing plan

QUALIFICATIONS

• Bachelor's degree preferably with major in marketing or communications
• 5 to 7 years of relevant marketing experience; previous financial services or product marketing experience preferred
• Familiarity with investment concepts
• Data-driven with a strong understanding of marketing technology
• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence stakeholders across the firm
• Excellent relationship building and management skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach
• Strong project management skills, with the ability to multi-task and prioritize

LOCATION AND TRAVEL:

This position will be based in Boston. Some domestic travel may be required.

Are you the right candidate? Yes

We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.

About State Street Global Advisors

What We Do. As the asset management arm of State Street Corporation, State Street Global Advisors has served the world's governments, institutions and financial advisors for over four decades. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest. As a result, we have become one of the world's largest asset managers with trillions of dollars under our care.

Our Mission. At State Street Global Advisors our mission is to invest responsibly to enable economic prosperity and social progress. We are driven by a desire to help our clients, and those who rely on them, achieve a better future. We have a long history of developing innovative investment strategies to provide our clients with reliable and transparent returns, cost-effectively, and without excessive risk.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you. State Street is an equal opportunity and affirmative action employer.

Company: State Street Global Advisors

Salary Range:

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.