Marketing Data Analyst with Data Models, SQL, CRM - Washington, United States - Central Point Partners

Central Point Partners Washington, United States

3 weeks ago

Description

Research Company in Washington DC

REMOTE

Needed ASAP

Contract through 12/31/2024 with possible extension

Marketing Data Analyst

Data Analytics- data models- google looker, tableau, or Qlik

Write queries in SQL or Python

Customer Data Platforms knowledge

How to use AI for data analysis is helpful

CRM- Salesforce

This company uses marketing automation tool- Oracle Eloqua

You will be helping with data analysis on projects for the marketing team

Marketing Data Analyst

Overview

The Marketing Data Analyst is responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions. The position reports to Assistant Director, Marketing Operations

Core responsibilities include:

Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
Undertake project-specific analyses to determine business value and impact.
Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups, and integrate into core marketing platforms.
Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.

Required skills

Bachelor's degree in Analytics, Statistics, Computer Science, or a related field.
Proven experience of over 5 years in marketing analytics, data analysis, or a related field.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Familiarity with common marketing platforms and datasets.
CRM software and database management.
Working knowledge of programming languages for data analysis (e.g. R, Python, SQL (or equivalents)).
Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
Ability to work with large and complex datasets.
Ability to quickly understand data systems, data connections and architecture.
Experience operating within enterprise data repositories, and advising on optimization strategies for marketing data.
Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
Solid track record on providing valuable insights to answer business questions an uncover value.
Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
Skilful at presenting findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.

Desired skills

Demonstrable experience with:
Statistical analysis and predictive modeling.
Leveraging AI for data analysis.
Implementing or working within a Customer Data Platform.
Developing and working with common marketing analysis frameworks such as RFM, CLV, multi-channel attribution models, pipeline influence and so on.

This role is ideal for individuals who are passionate about leveraging data to drive marketing success and who thrive in collaborative, fast-paced environments.

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