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    Senior eCommerce Marketing Analyst - Dundalk, United States - National Pen Company

    National Pen Company
    National Pen Company Dundalk, United States

    3 weeks ago

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    Description
    Job DescriptionSenior eCommerce Marketing AnalystNational Pen's personalized promotional products are created for and inspired by small businesses.

    With more than 50 years of experience and serving 22 countries worldwide, provides personalized marketing solutions that help businesses connect with their customers through a personal brand experience.

    National Pen offers a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories, and operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.

    As a pivotal member of the Ecommerce Analytics team, the Senior Marketing Analyst is devoted to driving our brands' success via insightful, data-driven decision-making.

    In this role, you will primarily focus on optimizing our digital marketing efforts across various platforms, including Paid Media, SEO, Email, and Direct-to
    • Site traffic.
    You will collaborate closely with our channel marketing managers, providing them with comprehensive reports, invaluable insights, and timely responses to ad hoc data inquiries.

    This position offers a unique opportunity to shape our marketing strategies, elevate our digital footprint, and significantly contribute to our brand's prosperity in the online marketplace.


    Responsibilities:

    Data Visualization and Reporting:
    Work directly with channel managers to create data-driven dashboards in Looker that provide a clear view of channel performance, identify potential areas for improvement, and deliver actionable insights


    Channel Performance Analysis:
    Regularly analyze the effectiveness of each marketing channel, identifying strengths and weaknesses, and use these insights to optimize channel strategies


    Data Integrity Management:
    Ensure data accuracy across Key Performance Indicators (KPIs), overseeing data validation, rectifying data inconsistencies, and ensuring that our marketing decisions are based on the most accurate and up-to-date data


    Advanced Data Analysis:
    Extract and analyze data from BigQuery/Snowflake, handling large and complex data sets, cleansing and manipulating data to create insights that drive strategic actions and decisions


    Attribution Modelling:
    Leverage advanced attribution models to understand the incrementality and effectiveness of our marketing efforts

    Key Deliverables:

    Monthly Channel Reports:
    Provide in-depth channel reports and insights for the North American markets on a monthly basis


    Looker Dashboards:
    Develop comprehensive Looker dashboards for each marketing channel to offer an at-a-glance view of performance and trends


    Ad Hoc Data Requests:
    Be responsive to ad hoc data requests from business stakeholders, ensuring they are processed accurately and promptly

    Qualifications & Skills:

    Education & Experience:
    A bachelor's degree or equivalent work experience, complemented by 5 years of experience in the Ecommerce domain


    Technical Skills:
    Proficiency in Looker, Google Analytics v4, BigQuery, Snowflake, SQL, and Python


    Analytical Skills:
    Strong ability to interpret complex data, identify patterns, and provide actionable insights


    Marketing Skills:
    Familiarity with different marketing channels and their respective dynamics


    Communication Skills:
    Excellent communication and presentation skills to effectively share insights, present data, and collaborate with team members

    To learn more, visit:
    , National Pen is a Cimpress brand (Nasdaq: CMPR)National Pen is seeking to welcome a strategic thinker with a proven track record in a similar role. The range of the base salary for this role is $110,000-$135,000 per year accompanied by a competitive benefits package. Please note that individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location.
    We are an equal opportunity employer and value diversity at our company.

    We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

    Please contact us to request accommodation - no applicant will be penalized as a result of such a request.#LI-Remote #LI-LB1
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