- Data Visualization and Reporting: Work directly with channel managers to create data-driven dashboards in Looker that provide a clear view of channel performance, identify potential areas for improvement, and deliver actionable insights.
- Channel Performance Analysis: Regularly analyze the effectiveness of each marketing channel, identifying strengths and weaknesses, and use these insights to optimize channel strategies.
- Data Integrity Management: Ensure data accuracy across Key Performance Indicators (KPIs), overseeing data validation, rectifying data inconsistencies, and ensuring that our marketing decisions are based on the most accurate and up-to-date data.
- Advanced Data Analysis: Extract and analyze data from BigQuery/Snowflake, handling large and complex data sets, cleansing and manipulating data to create insights that drive strategic actions and decisions.
- Attribution Modelling: Leverage advanced attribution models to understand the incrementality and effectiveness of our marketing efforts.
- Monthly Channel Reports: Provide in-depth channel reports and insights for the North American markets on a monthly basis.
- Looker Dashboards: Develop comprehensive Looker dashboards for each marketing channel to offer an at-a-glance view of performance and trends.
- Ad Hoc Data Requests: Be responsive to ad hoc data requests from business stakeholders, ensuring they are processed accurately and promptly.
- Education & Experience: A bachelor's degree or equivalent work experience, complemented by 5 years of experience in the Ecommerce domain.
- Technical Skills: Proficiency in Looker, Google Analytics v4, BigQuery, Snowflake, SQL, and Python.
- Analytical Skills: Strong ability to interpret complex data, identify patterns, and provide actionable insights.
- Marketing Skills: Familiarity with different marketing channels and their respective dynamics.
- Communication Skills: Excellent communication and presentation skills to effectively share insights, present data, and collaborate with team members.
-
Marketing Analyst
3 days ago
Erickson Senior Living Baltimore, United StatesLocation:Erickson Senior LivingErickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states-and growing. Erickson Senior Living develops and manages senior living communities and health services ac ...
-
Marketing Analyst Intern
3 days ago
Moderncyber Baltimore, United StatesModernCyber is looking for an energetic and self-motivated marketing intern to join our growing technology services company. If you're an ambitious individual who wants to build a career in social media and technical content marketing, then we want to work with you. · Description ...
-
Senior eCommerce Marketing Analyst
1 week ago
National Pen Company Dundalk, United StatesJob Description · Senior eCommerce Marketing Analyst · National Pen's · personalized promotional products are created for and inspired by small businesses. With more than 50 years of experience and serving 22 countries worldwide, provides personalized marketing solutions that ...
-
Marketing Analyst
4 weeks ago
Erickson Senior Living Baltimore, United StatesLocation: · Erickson Senior Living · Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states-and growing. Erickson Senior Living develops and manages senior living communities and health ser ...
-
Marketing Reporting Technical Analyst
1 day ago
Voya Financial Baltimore, United StatesTogether we fight for everyone's opportunity for a better financial future. · We will do this together - with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone's access to opportunities. The status quo is not go ...
-
Marketing Operations Analyst
2 weeks ago
Prometric Baltimore, United StatesAbout Us: Prometric is a leading provider of technology-enabled testing and assessment solutions to many of the world's most recognized licensing and certification organizations, academic institutions, and government agencies. We support more than 7 million test takers annually a ...
-
Sr. Marketing Analyst-
3 weeks ago
latitude Baltimore, United States· • · Position : Sr. Marketing Analyst · • · Location :Hunt Valley, MD · • · Type of Employment : Direct HireSalary :$60-75K (Potentially higher for the right candidate)Citizenship: · US Citizen or Green Cad Holder · Responsibilities:Multi-task projects at every stage fro ...
-
Shopper Marketing Analyst
6 days ago
Giant Food Hyattsville, United StatesWho is Giant? · Born in the DMV, we've been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we're proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and ...
-
Senior Data Market-Facing Analytics Analyst
3 weeks ago
CareFirst BlueCross BlueShield Baltimore, United StatesResp & Qualifications · PURPOSE: · The Sr. Data Analyst will be responsible for driving strategy and delivery of two key analytic tools that will be built using provider and claims data. The Analyst will sit on the Value and Sales Enablement team under the Market-Facing Analytics ...
-
Analyst, Market Risk
1 week ago
Morgan Stanley Baltimore, United States Full timeFirm Risk Management · Firm Risk Management (FRM) supports Morgan Stanley to achieve its business goals by partnering with business units across the Firm to realize efficient risk-adjusted returns, acting as a strategic advisor to the Board and protecting the Firm from exposure t ...
-
Total Wine Baltimore, United StatesLead Marketing Insights Analyst, Performance Marketing · Store Support CenterBethesda,MDPosted Date: May 24, 2024 · We are looking for a Consumer Insights Analyst to join our Customer Insights Analytics team at our Store Support Center in Bethesda, MD. In this role, you will dri ...
-
Senior Marketing Analyst
3 days ago
Closet America Hyattsville, United StatesOverview: · Closet America is looking for a Senior Marketing Analyst The Senior Marketing Analyst will be tasked with the comprehensive assessment of both digital and traditional marketing channels to gauge performance and pinpoint areas ripe for improvement. A significant part ...
-
Marketing Analyst
2 weeks ago
Adtalem Global Education Columbia, United StatesCompany Description · About Adtalem Global Education · Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to becom ...
-
Marketing Analyst
2 weeks ago
Adtalem Global Education Columbia, United StatesCompany Description · About Adtalem Global Education · Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become ...
-
Technical Business Analyst- Marketing
2 weeks ago
Baltimore Aircoil Company Jessup, United StatesJob Description · Job DescriptionPOSITION PURPOSE · As part of Marketing Programs, the Technical Business Analyst will use data analysis skills to help BAC achieve its business goals. This includes the collection and interpretation of information that will help BAC's management b ...
-
Marketing Analyst
1 week ago
Patrice & Associates Columbia, United StatesJob Description · Job Description · Have a passion for higher education and experience in marketing, databases, and visualization tools? Apply today · Benefits: · Health, dental, vision, life and disability insurance · 401k Retirement Program + 6% employer match · Participation ...
-
Marketing Operations Analyst
1 day ago
Prometric White Marsh, United States Full timeAbout Us: Prometric is a leading provider of technology-enabled testing and assessment solutions to many of the world's most recognized licensing and certification organizations, academic institutions, and government agencies. We support more than 7 million test takers annually a ...
-
Senior Marketing Analyst/CRM Analyst
3 weeks ago
Cella Sparks Glencoe, MD, United States Full timeLocation: Sparks Glencoe, MarylandJob Type: PermanentCompensation Range: $90, ,000 per yearWe are looking for a proactive and detail-oriented Senior CRM Analyst to join our client's team.In this critical role, you'll leverage your expertise in data analysis, direct marketing, and ...
-
Highmark Health Maryland, United States Full timeDescription · : JOB SUMMARY · This job performs financial and business related research and analysis such as the preparation of forecasts and/or analysis of financial reports, records and trends; develops and maintains spreadsheets and databases to facilitate analysis and rep ...
-
Shopper Marketing Analyst
1 week ago
Giant Food Hyattsville, United States**Address**:USA-MD-Hyattsville-8301 Professional Place Ste115 · **Store Code**:GF - Pdl Ecommerce Admin Suppo · **Who Is Giant?** · With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as on ...
Senior eCommerce Marketing Analyst - Dundalk, United States - National Pen Company
Description
Job DescriptionSenior eCommerce Marketing Analyst
National Pen's personalized promotional products are created for and inspired by small businesses. With more than 50 years of experience and serving 22 countries worldwide, provides personalized marketing solutions that help businesses connect with their customers through a personal brand experience. National Pen offers a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories, and operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.
As a pivotal member of the Ecommerce Analytics team, the Senior Marketing Analyst is devoted to driving our brands' success via insightful, data-driven decision-making. In this role, you will primarily focus on optimizing our digital marketing efforts across various platforms, including Paid Media, SEO, Email, and Direct-to-Site traffic. You will collaborate closely with our channel marketing managers, providing them with comprehensive reports, invaluable insights, and timely responses to ad hoc data inquiries. This position offers a unique opportunity to shape our marketing strategies, elevate our digital footprint, and significantly contribute to our brand's prosperity in the online marketplace.
Responsibilities:
National Pen is seeking to welcome a strategic thinker with a proven track record in a similar role. The range of the base salary for this role is $110,000-$135,000 per year accompanied by a competitive benefits package. Please note that individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation - no applicant will be penalized as a result of such a request.
#LI-Remote
#LI-LB1
