- Analyze the performance of marketing efforts at tactic, channel, audience and segment level to optimize performance.
- Understand Marketing data needs, systems and underlying datasets by being a key user of this information and channel specifics KPIs.
- Develop pertinent marketing insights as it relates to new student growth.
- Evaluate data from various sources and provide insight to understand audiences, behaviors, outcomes and proposing enhancements to marketing performance.
- Analyze forecasts, plans, and references for channel specific KPIs aligned with enrollments goals to provide support interpreting data and formulating recommendations.
- Support competitor intelligence efforts to influence decision-making.
- Completes other duties as assigned.
- Complies with all policies and standards.
- Bachelor's Degree in Business Administration, Marketing, Finance, Math or related field is preferred but not required.
- 3+ years of experience working with databases, reporting on data and working in an analytical capacity in a marketing environment is required.
- Experience analyzing marketing data sources required.
- Hands-on experience with visualization tools (Tableau, Power BI, etc.) required.
- Familiarity with MS SQL, Big Query and CRM solutions.
- Ability to work in a fast-paced work environment.
- Strong analytical and problem-solving skills.
- Advanced Excel skills including pivot tables, reports, graphs, and more.
- Excellent communication skills. Must be able to effectively communicate and present findings.
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem's Flexible Time Off (FTO) Policy
- 12 Paid Holidays
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Marketing Analyst - Columbia, United States - Adtalem Global Education
Description
Company Description
About Adtalem Global Education
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem was named one of America's Most Responsible Companies in 2021 and 2023 by Newsweek and Statista, and one of America's Best Employers for Diversity in 2021 and 2022 by Forbes and Statista. Adtalem's family of institutions has more than 300,000 alumni and 10,000 employees. Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Visit for more information, and follow on Twitter and LinkedIn.
Opportunity at a Glance
As part of our Institutional Marketing Team, the Analyst, Marketing will contribute to the evolution of our data-driven marketing strategy by analyzing internal data and developing insights to promote new student enrollment. This role requires an analytic thinker who is comfortable pulling data from various data sources to uncover opportunities that improve the performance of our marketing efforts.
Responsibilities
#LI-Hybrid
#LI-AS1
QualificationsApplicants must be currently authorized to work in the United States on a full-time basis. Adtalem Global Education will not sponsor applicants for work visas.
Additional InformationIn support of the pay transparency laws enacted across the country, the expected salary range for this position is between $51,962 and $93,918. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
