Social Media Strategist - Draper, United States - Clearlink

Clearlink Draper, United States

2 weeks ago

Description

Who We're Looking For - Social Media Strategist

We've partnered with a leader in the entertainment industry to help grow and develop their social awareness and advocacy. This role serves as a key player to create the ultimate customer experience (CX) by designing and driving their social brand awareness and community initiatives. In support of this project, we're looking for a Social Media Strategist to grow organic brand presence, who can develop the brand voice and tone, and engage on behalf of our partner across all stages of the customer journey. Reporting to the Sr. Director of Social Strategy & Intelligence in Salt Lake City, UT, this role will concentrate on ongoing analysis and reporting of social engagement team performance, including alignment, KPIs, ROIs, and recommendations for optimization. You'll conduct research and reporting on brand-specific, competitor, and/or industry mentions/trends to provide strategic insights (including engagement, content development, product development, GTM campaigns, etc.). Additionally you'll drive positive and unique customer experiences through crafting a social editorial calendar on behalf of the brand partner, with the intent to raise brand awareness, foster brand adoption, increase customer satisfaction, increase social following, and deepen brand loyalty. Lastly, you'll serve as a leader on customer relationship management by representing the brand partner, while also developing a strong understanding and comprehension of trends, preferences, and pain points of current and potential customers.

The Impact You Will Make:

Identify key trends and insights in user needs via qualitative and quantitative feedback to help increase CX (awareness, acquisition, CS, and advocacy), support efficiencies, and drive success.
Client communication and collaboration; feedback on copy, design, goals, strategy, and conferences.
Increase awareness and follower count, driving brand awareness and increasing B2B leads through social media channels.
Set and execute specific objectives and strategies for social media growth through competitive research, platform determination, benchmarking, messaging and audience identification.
Develop a social-friendly tone & voice based on initial research and/or client direction and brand standards.
Provide strategic recommendations for new channel growth and new/experimental tactics to support brand goals.
Execute reporting tasks including benchmark & KPI, community management output, and social landscape analysis.
Analyze social media interaction data as it relates to community insights including supported products, such as feature recommendations and/or optimizations, as well as competitive insights.
Create engaging content that showcases the brand partner's personality, builds followers, and creates a positive image for the company (by generating, editing, publishing, and sharing engaging content daily).
Strategize brand involvement in real-time social media trends.
Oversee and/or collaborate with brand marketing team on social media accounts' design in alignment with the brand (e.g. Facebook timeline cover, profile pictures and blog layout) and product initiatives.
Support ongoing engagement strategy including managing workflow, setting priorities, timelines, and providing creative direction.

What You Bring:

3-5 years of experience managing social communities for brands or organizations, online user-to-user support, community management social media, and/or marketing communications.
B2B experience with a focus on engaging with businesses, particularly in the hospitality, bars & restaurants, retail, and iIn-Flight entertainment sectors.
Sports knowledge is a plus, particularly NFL, MLB, MLS, NHL, and NBA.
In-depth knowledge of social media platforms and algorithms.
Ability to critically analyze data, identify emerging trends, extract insights, and succinctly report on findings related to both online brand partner, competitor brands, and/or industry mentions.
Experience with Adobe Creative Suite.
Excellent grasp of grammar, punctuation, and spelling nuances of the English language.
Excellent written and verbal communication skills, comprehension skills and thorough attention to detail.
High-level understanding of digital channels, including similarities and differences between social media networks, messaging apps, web-based chat, community forums, consumer review sites, self- service content, and e-mail.
Previous experience with social media management tools such as Sprinklr.
Ability to quickly adopt and retain high-level knowledge and expertise on client's products and services.
Strong organizational and time management skills.
True ownership mindset with resilience and resolve to follow-through.
Ability to work 9am-5pm Monday-Friday, along with occasional weeknights and/or weekends for special event coverage.
Additional (domestic) travel may be required.

Perks That Set Us Apart

Healthcare: We offer low-cost, competitive health coverage (domestic partners included) with employer-paid counseling services.
Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too)
Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink.

Once your application is submitted, we will review it and be in touch
30-min phone call with the Recruiting Team
30-min - 1 hour interview with the Hiring Manager
30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to "Act as an Owner" - to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards:

Partnered with The Period Project for easy access to menstrual hygiene products.
Awarded the 2022 Shatter List for breaking glass ceilings in technology.
Received the 2023 Women's Leadership Institute Award, pledging to elevate women's leadership.

Clearlink Values (CLEAR):

Create Community
Learn & Grow
Embrace Opportunity
Act Like An Owner
Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.

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