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Senior Content Strategist - Lehi, United States - Pattern
Description
Job Description:
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list
Pattern is the premier partner for global ecommerce acceleration and is headquartered in the United States, Utah's Silicon Slopes tech hub - with offices in Asia, Australia, Europe, the Middle East, and North America.
Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc.
Hundreds of global brands like Nestle, Sylvania, Kong, Panasonic, Sorel, and Pandora rely on Pattern's global ecommerce acceleration platform to scale their business around the world.
We place employee experience at the center of our business model and have been recognized by Newsweek as one of the world's Most Loved Workplaces.
We are looking for a Senior Content Strategist to build content that effectively guides prospects through the customer journey.Ultimately, you will ensure our content adheres to our guidelines, builds our brand, and moves potential customers through the funnel.
We're searching for someone who is a master of their craft - producing clear and compelling messaging and copy for customers at each stage of the marketing funnel.
They have strong conceptual, presentation, storytelling, and digital media skills, coupled with a creative mind and an impeccable attention to detail.
This role requires a strong command of grammar and style, as well as a desire to create processes that help non-writers easily access and implement accurate messaging.
The right candidate must be passionate about writing and editing short- and longer-form copy, proofreading final assets, maintaining style guides and evergreen content - all while upholding a consistent brand voice.
In this role, you will work with members of the creative and marketing teams to create experiences that are engaging and refreshingly useful for our customers.
This is a full-time role in the Corporate Marketing organization, reporting to the Head of Global Communications in our Lehi, UT office.
What is a day in the life of a Senior Content Strategist?
Partner with internal stakeholders to define, refine, and drive content strategy
Own content production through the whole project lifecycle, from inception to deployment
Produce marketing copy for products or services using language designed to motivate and engage customers
Own the health of the content catalog - ensuring accuracy, freshness, searchability, and usability
Collaborate with cross-functional partners and stakeholders to support product launches and updates
Establish consistent style guidelines and content standards
Explain features and benefits in clear, potent, and muscular messaging that aligns with Pattern's voice and content standards
Write copy for the entire marketing funnel - from web copy and ads to white papers and reports
Write, proofread, and edit text at various stages of the writing process and in response to requests and feedback from various stakeholders and ensure high editorial standards are met
What will I need to thrive in this role?
Minimum of 7-10 years of experience conceiving and applying content strategy across digital channels and platforms in a B2B context (web, mobile, email, social media, etc.)
Strong analytical skills - able to diagnose why content is working and what strategy changes should be made
A deep understanding of how to use content strategy to move prospects into and through the marketing and sales funnel
Experience developing and implementing brand standards
Consistent track record of success creating content for complex end-to-end experiences in alignment with customer needs and business goals
Proven track record of successfully operating independently - managing multiple priorities, following schedules, and meeting deadlines - all while maintaining impeccable outputs
Strong presentation skills and experience sharing strategic rationale with senior leaders and stakeholders
Management and mentor experience
Deep knowledge of the B2B content landscape and major trends in the industry
Preferred Qualifications, Capabilities, And Skills
Experience with the ecommerce ecosystem
Strong business acumen and tenacity; ability to work autonomously through ambiguity and complexity in a fast-moving environment to drive results
Unflappable poise; can pivot gracefully
HTML experience
SEO experience
Experience with sales enablement content
Data- and feedback-driven; dedicated to continuous improvement
Experience working in or with growth-stage technology organizations
What does high performance look like?
Your content consistently influences customer movement into and through the funnel, as demonstrated by data
You ensure Pattern has a consistent brand voice across all marketing content
You successfully manage multiple priorities, follow schedules, and meet deadlines - all while delivering impeccable outputs
You master complex concepts quickly and independently
You stay ahead of trends and surface opportunities to improve the potency of our content and the efficiency of production
What is the team like?
You will work with the other members of the Pattern Marketing team and report to the Head of Global Communication.
Sounds great What's the company culture?
We are looking for individuals who are:
Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
An initial phone interview with Pattern's talent acquisition team
A skills-focused video interview with the hiring manager
A performance and culture-focused video interview with the hiring manager
An onsite interview and presentation with a panel of department leaders and the CMO
Reference checks
Executive review
How can I stand out as an applicant?
Showcase a proven track record using content to move customers into and through the funnel in a B2B setting
Showcase a passion for writing and the ability to shift voicing and messaging to meet customers where they are
Highlight experience working with stakeholders to strategize what content to produce, and then the results that came from those strategies
Demonstrate high skill in all B2B content formats
Demonstrate collaboration skills and adaptability in dynamic environments
Emphasize contributions to driving results and revenue growth
Illustrate your expertise and familiarity with the B2B content landscape
Understand Pattern's mission, values, and culture - and demonstrate how you embody these in your work
Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the ecommerce accelerator industry We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family.
Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k)
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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