- Shape the strategic direction for field and partner marketing, planning and activating a central event calendar and partner campaigns to drive awareness and build pipeline with high-quality opportunities.
- Organize digital and in-person events that bring customers, partners, and prospective customers together, educate them on industry best practices, and position Ordergroove as a thought leader.
- Identify tech partners, agencies, and system integrators who are a good fit for co-marketing and develop a strategy that builds awareness and demand through co-marketed events, webinars, and content.
- Work with the partner and marketing team to develop materials and outreach campaigns that engage partners, educate them on Ordergroove, and turn them into advocates, driving partner referrals.
- Monitor, track, and report on campaign success metrics to measure the performance of your marketing programs and investments and optimize based on analysis.
- Communicate with internal teams (including marketing, sales, sdr, partner, and customer success) and external partners to ensure event and campaign tactics support or exceed goals.
- 3-5 years of B2B field and partner marketing experience, with a deep understanding of various marketing channels and a track record of successful event activations
- Demonstrated track record of success with engaging partners to deepen partner relationships through marketing campaigns and delivering impactful co-marketing assets.
- A passion for understanding prospect and partner needs and building messaging that stands out and resonates
- Curiosity with testing new strategies and channels, looking to iterate and optimize based on quantitative and qualitative inputs
- Excellent project management acumen, with the ability to balance multiple work streams and stakeholders both internally and externally
- Balances creative, big-picture thinking with deductive abilities to push performance and results
- Highly collaborative with marketing, sales, sdr, partner, customer success, content, and demand generation teams
- Solid understanding of the ecommerce market and supporting technology and agency landscape
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Partner & Field Marketing Manager - New York, United States - Ordergroove
Description
Job Description
Job DescriptionWho We Are:
Ordergroove is a dynamic, fast-paced environment where you will be involved in building something of real value from the ground-up. We're looking for bright, talented people who are excited about innovation, growth, and the exciting world of Relationship Commerce. If you're motivated by a desire to solve problems and deliver groundbreaking insights and solutions you'll fit in perfectly
About The Role:
We're looking for an experienced Partner & Field Marketing Manager to join our marketing team and help bring our name, story, and product to the world's largest brands across the eCommerce and retail landscape In this role, you'll work alongside the most talented team in the business and report directly to our Director of Demand Generation.
Our Partner & Field Marketing Manager is a multifaceted role responsible for defining and executing high-impact event marketing strategies and partnership marketing plays to engage, educate, and delight both prospects and partners to maximize brand reach and build pipeline. We're looking for someone who can quickly understand the eCommerce event and partnership landscape and utilize that knowledge to design and orchestrate highly effective campaigns, activate powerful co-marketing opportunities, and lead coordination and execution of high-reach digital and in-person events for prospects and partners alike. This person should be action-oriented and able to organize internal and external stakeholders to drive results. They should have direct experience marketing to and marketing with partners and a proven history of successful digital and in-person event ownership and execution.
If you're ready to work in unison with top-notch marketing and partner professionals and enjoy roles that are both strategic and hands-on with marketing execution, then look no further.
What You Will Do:
About You:
If you don't meet 100% of the qualifications outlined above - that's okay We encourage you to apply if you think this is a role that would make you excited to come into work every day and that you can deliver the results we need.
About Ordergroove:
Ordergroove powers recurring revenue for the world's largest and most innovative retailers including L'Oreal, Dollar Shave Club, La Colombe Coffee, Bonafide Health, The Honest Company and more. As a direct result, more than 11% of adult Americans have a subscription powered by Ordergroove. Our technology makes seamless, one-of-a-kind subscriber and membership experiences possible to turn one-time transactions into profitable recurring customer relationships.
Ordergroove's powerful platform empowers merchants with highly customizable options such as flexible promotions, bundling, and analytics to bolster their bottom line while making customers' lives easier. We recently achieved a milestone year with 152% year over year new business growth, and were rated best-in-class subscription technology by CB Insights and eCommerce Platform of the Year by RetailTech Breakthrough Awards.
Our company values celebrate collaboration, different perspectives, and curiosity with the goal of getting to the right answer, no matter who came up with it. At Ordergroove we are committed to creating a welcoming and supportive environment for all people. We encourage people with different backgrounds and experiences to join our growing team so that we gain different perspectives and build the best team possible. We demand the best of ourselves and each other and never miss an opportunity to celebrate our successes.
With a fully flexible work-from-anywhere culture, staying connected and supporting each other are always top of mind. We build our tight-knit community through small group events like trivia night, cooking classes, and book clubs. We encourage cross-functional relationships through virtual coffees and we stay close to the business through weekly team updates and quarterly all-hands meetings.
At Ordergroove, we focus on flexibility and empowering our team to make the right decisions for themselves. We have flexible PTO and a totally remote (anywhere in the US) workforce, and an annual personal development budget that you use for what matters to you (wellness, career development, productivity at home, etc). And of course, that is on top of the basics like competitive compensation (including stock options) and incredible, affordable benefits. Come join our amazing team while we enable the fastest-growing segment of commerce that makes life easier for millions of consumers every day
At Ordergroove, we want to hire, develop and retain the best talent, making Ordergroove a top destination to grow your career.
The pay transparency law is a way of narrowing the gender pay gap and fostering an engaged and positive working environment. It is also a way to share what we think is a reasonable, equitable and competitive compensation structure for the roles on our team.
The total compensation range for this role is between $110,000 and $135,000.