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    Social Media Strategist - New York, United States - TAG

    TAG
    TAG New York, United States

    4 weeks ago

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    Description


    POSITION SUMMARYAs a Social Media Strategist at Tag, you leverage your extensive expertise in social media and your deep understanding of online audience behavior to identify compelling opportunities for social content.

    You possess the ability to distill complex ideas into concise creative briefs that inspire and guide the account teams.

    With your in-depth knowledge of established and emerging social platforms, you play a pivotal role in inspiring, refining, and strategically planning campaigns and content to achieve maximum impact and effectiveness.

    You are the ultimate brand champion, and your goal is to deliver exceptional quality strategy, industry insights, programming, results, and recommendations to maintain and grow customer relationships, and play an important role in supporting departmental initiatives.

    JOB DUTIES (* denotes an "essential function") *Acts as the social media lead and a primary point of contact for dedicated tech client account, responsible for coordination across the brands*Develop best-in-class integrated social media strategies and executions, including program KPIs for our priority brands*Ensures the seamless execution of the program by championing exceptional quality in every aspect of program delivery and internal/external communication, including supporting team members and ensuring program KPIs are being met and exceeded*Reviews, evaluates, and reports on client social media analytics and performance to continuously improve results and meet program KPIs, using tools like (but not limited to) Sprout Social and Brandwatch*Coordinates alongside integrated agency teams, integrated media teams and brand teams to ensure effective project & time management*Proactively suggests opportunities to grow the business, including upselling and cross-selling*Responsible to staying ahead of the curve, bringing new trends & ideas forward to the client and internal teamJOB QUALIFICATIONS 5+ years in social strategy role or similarDemonstrated success in effectively managing high-profile brands with a substantial and engaged following, preferably within the consumer-packaged goods (CPG) or alcohol & spirits industryCan lead strategic recommendations/proposals for social media/digital marketingExpertise in recognizing cultural trends, memes, and current news stories, enabling strategic leveraging for our clients across social media, earned media, and paid media channelsHighly skilled in communication and creative thinking, adept at combining data-driven insights with intuitive decision-makingExperience with social media management platforms (Sprout Social, Brandwatch, etc.) and can suggest smart insights from social media analyticsHas a history of working alongside creative teams with a strong attention to detail, organizational skills, and time managementEffective presentation skills for internal and external stakeholders, including strategic recommendations and quarterly business reviewsIs well-versed in team leadership, embodies core values like collaboration, feedback, empathy, problem-solving and team recognitionA love and deep understanding for social media marketing; is perceptive, collaborative and agile with decisions made on behalf of the clientHas worked alongside integrated agency teams, producing effective ways of working and identifying clear responsibilities for their teamProficiency in Microsoft Office 365 tools, bonus experience and skills include Google AnalyticsWORKING CONDITIONSHybrid Environment (remote, occasionally onsite with brand team)The salary range for this position is $80k minimum - $115k maximum per annum.

    Compensation varies depending on location, job-related factors such as experience, responsibilities, and business needs.

    This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

    We've made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

    As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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