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    Director, Solutions Marketing - Dallas, United States - Aligned Data Centers

    Aligned Data Centers
    Aligned Data Centers Dallas, United States

    1 week ago

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    Description

    DUTIES AND RESPONSIBILITIES:
    Work closely with Aligned leadership, sales team, and other key stakeholders as a creative champion of the Company's narrative, technologies / products, infrastructure, and key differentiators
    Work closely with key stakeholders within the Sales and leadership team to identify customer / market / competitive trends, challenges, and opportunities, and be able to capitalize on these via a variety of creative solutions that differentiate Aligned from its competitors

    Develop leading messaging, content / narrative, designs, collateral, presentations, proposals, and animation / visualization, video, spec sheets, quarterly business review content, ABM programs, tour experiences, etc.

    to support the sales team during strategic "in-deal" pursuits (hyperscale, large enterprise, and federal customers – both new and existing)
    Ensure all creative materials are consistent with the Aligned Data Centers brand, easily accessible and continuously updated through standardization and QA/QC process
    Collaborate with the sales team to ensure they are properly trained on all creative materials / narratives / supporting collateral
    Collaborate with the sales team to understand and optimize the buyer journey, go-to-market / buyer engagement strategies (pre-sales), and Aligned's "unreasonable hospitality" program (post-sales)
    Drive consistent processes, standardization, and implementation of marketing, creative, and content processes to ensure high quality and accuracy across a high volume of development and construction efforts
    Conduct bi-annual competitive and performance metrics analyses to ensure efficacy and timeliness of creative deliverables


    SUPERVISORY RESPONSIBILITIES:
    Collaborate with third-party copywriters, graphic designers, and web developer to ensure the timely and high-quality execution of creative projects.


    EXPERIENCE REQUIRED:
    BA or BS in Marketing, Business, International Business or other related major or equivalent professional experience
    6-10 years of progressive creative experience with a background in data centers (4+ years preferred)
    Deep understanding and knowledge of customers in the data center space, including hyperscalers
    Experience in creating and executing or working with third party providers to execute creative solutions, supporting large scale or large volume deal pursuits
    Experience in collaborating with leadership, sales teams, and third-party providers to execute creative strategies
    Experience designing and launching "go-to-market" strategies
    Ability to work independently and collaborate across teams
    Ability to understand audiences, requirements, real estate and products portfolios, and industry trends - and adapt accordingly
    Creative and confident thinker with the ability to translate big-picture vision into creative deliverables
    An appetite to learn and keep advancing their knowledge of the data center industry
    Willingness to travel (15%)
    Highly proficiency in MS Office, Salesforce, Adobe Creative Suite
    Proficiency in Premiere Pro / After Effects, ZoomInfo, Salesforce, Pardot, Unbounce, Canva, BIM, CAD, SketchUp, Revit preferred but not required
    Experience reading and understanding construction design documents and architecture


    COMPETENCIES:
    Adaptability

    • Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
    Customer Service

    • Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
    Dependability

    • Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
    Design

    • Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
    Diversity

    • Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassmentfree environment; Builds a diverse workforce.
    Ethics

    • Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
    Innovation

    • Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
    Interpersonal Skills

    • Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
    Oral Communication

    • Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
    Organizational Support

    • Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
    Planning/Organizing

    • Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
    Problem Solving

    • Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
    Professionalism

    • Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
    Project Management

    • Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
    Quality

    • Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
    Safety and Security

    • Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
    Teamwork

    • Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
    Written Communication

    • Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
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