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Startling Discovery–– LinkedIn IS Customer Friendly After All
Patrick Scullin · Yesterday, I posted a screed against LinkedIn for auto-billing me for their premium service. · I didn't want the service and immediately canceled it... and found out there were no refunds. · Hence my rant. · But today, I applied for a refund from LinkedIn and got it. · Was it the ...
God Says He’s Busy And Can’t Help; Trump Sues
Patrick Scullin · Tweetstorm to follow. · ########################################## · Patrick Scullin is an empathetic adman and founder of ASO Advertising. · He has two blogs: Empathetic Adman (marketing pontification) and The Lint Screen (satire, smartassery humor, pop culture ramblings, and ad ...
Life Would Be So Sweet If You Were Marketing To Goldfish
Patrick Scullin · I’ll be brief here (for obvious reasons). · A 2015 Microsoft study found human attention spans are now almost a second shorter than that of goldfish. · Our attention spans have shrunk from 12-seconds in 2000, to 8.25-seconds in 2015. · Why? Smartphones, information overload, a co ...
Wisdom Imparted On College Grads, An Entire Generation Is Enriched
Patrick Scullin · (The following is Patrick Scullin’s commencement address given to the recent graduates of Ohio State University. Enjoy!) · Hello. It is an honor being here today. As I stand up here looking out on this enormous crowd of fresh faces, I’m curious how many are assembled here. There ...
New Samsung Galaxy S8 Extinguishes Itself
Patrick Scullin · Yesterday, Samsung officially unveiled its latest smartphone, the Galaxy S8, and it’s a corker! · Following the embarrassment of the Samsung Note 7’s tendency to catch fire, the latest model addresses that possibility in an ingenious way. “It self-extinguishes,” beamed lead produ ...
How To Know If Your Creative People Are Creative
Patrick Scullin · Good creative people are like felines–– always on the prowl, on the hunt for good ideas. · They are curious creatures who thrive on feeding their insatiable curiosities. Curiosity does not kill them, it feeds them. They hunger for knowledge–– as much as they can find. · Exception ...
What Our Election Taught Smart Marketers
Patrick Scullin · I think we've all had our fills of politics. We somehow survived the never-ending presidential race and were pummeled senseless with negative political ads and forecasts of impending doom (with a healthy side of gloom). · And when the dust settled, the victory of Donald J. Trump ...
Do People React Differently To Different Media Messages?
Patrick Scullin · I recently attended an interesting panel discussion with industry experts on the subject of social media. · Here was the overriding takeaway: people don’t like ads, so make messages that are entertaining, engaging, educational and uplifting. · Millennials especially hate being as ...
Empathy Desperately Needed
Patrick Scullin · May we never live through another week like the last one. · We saw unspeakable acts. We shared grief, rage, and pangs of hopelessness. · People retreated to their political camps and shrouded themselves in like-minded crowds. · But how many of us actually put ourselves in another ...
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