#edwindearborn

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4 years ago

Marketing To Those You Did Not Close

Edwin Dearborn · There is a particular audience that you should initiate an ongoing marketing campaign to: those prospects who engaged with your brand (in-store visit, attended a presentation, spoke with a sales rep, etc.) but who did not buy from you.  · Most prospects don’t make an immediate pu ...

6 years ago

Social Media Advertising: Facebook vs. Instagram

Edwin Dearborn · Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both? · Social m ...

6 years ago

Your Top 3 Social Media Marketing Challenges in 2018

Edwin Dearborn · One: The ability to keep up: With a growing variety of tactics and tools without a single rulebook to follow, businesses are becoming overwhelmed. Most companies find themselves fatigued with too long a list of content formats, game plans and tools. · Fatigue leads to confusion, ...

6 years ago

How I Won National Publicity On HuffPost

Edwin Dearborn · Publicity is so important in generating buzz and recognition for your brand. A few days ago, I landed a story in the HuffPost. · Already, I am attracting more opportunities and referrals. · Working with the press can be challenging and time consuming. But when you land a story wi ...

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