Your Top 3 Social Media Marketing Challenges in 2018

One: The ability to keep up: With a growing variety of tactics and tools without a single rulebook to follow, businesses are becoming overwhelmed. Most companies find themselves fatigued with too long a list of content formats, game plans and tools.

Fatigue leads to confusion, delays and non-execution.

Two: Understanding which platforms work best for your audience: Think of social media as a race where every marketer is geared to have a share of the pie. Even among social media channels, the chase toward which platform has a greater share of influence is an unpredictable battle.

Focusing on your top one or two platforms allows you to reach the audiences you want to convert into new customers.

Three: Measuring ROI: There's now an added pressure on marketers to prove the effectiveness of the strategies employed thus far and to attest a positive impact on future investments. Marketing teams now need to re-evaluate the impact their efforts have on overall business objectives, versus a focus on monetary investments made to bring those campaigns full-circle.

The ultimate goal of any marketing initiative is obtaining and keeping customers.

Best, Edwin Dearborn

P.S. Let me help gain control of your social media marketing with proven strategies in Facebook, YouTube, and other top platforms.