Social Media Advertising: Facebook vs. Instagram

Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?

Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?

In 2012, Facebook acquired Instagram for $1 billion. While the two still operate as separate social media platforms, they are connected in many ways, including that you can create Instagram ads through Facebook’s ad manager.

Facebook Ads have been around longer and there is a lot more data showing what works and what doesn’t work, so why should you even consider using Instagram ads? In the showdown between Facebook Ads vs. Instagram Ads, here are 4 main reasons to consider Instagram:

• It has 300 million daily active users, most of them are under 40

• Users are growing at a rate faster than ever before

• Many of your competitors probably aren’t advertising on it yet

Should I Advertise on Facebook or Instagram?

The short answer to this question is – both! Since Instagram ad creation is part of the Facebook ad editor, it’s extremely easy to run ads across both networks – we can create, edit, and analyze them from one dashboard.

Best, Edwin Dearborn

P.S. Contact me immediately on how to help your brand to attract more clientele through Facebook and Instagram ad campaigns