Sofia Manning

I’m originally from Florida but moved to New York to attend college—something I had dreamed of for years. There’s a special creative energy in this city, and being surrounded by such a driven, inspiring community continues to push me to think bigger and dream bolder.

I’m passionate about fashion, styling, sustainability, graphic design, and visual storytelling. I love discovering small, niche brands—especially those that live at the intersection of digital culture and New York’s underground fashion scene. Social media is a space I naturally live in (chronically online, in the best way), and I’m always exploring new ways to merge aesthetic, purpose, and storytelling across platforms.

Lately, I’ve found a growing passion for product design and plan to take courses at Parsons to further explore that creative lane. I'm excited by the idea of blending form, function, and storytelling through design—and continuing to grow as a multi-disciplinary creative.

I began my journey at Factory PR as a Digital Intern in January 2023, and by April, I was brought on full-time as a Digital Assistant. In this role, I focused on all things influencer—from building strategic (and more diverse) target lists, to managing monthly seedings, creating gifting linesheets, handling outreach and communication, coordinating event RSVPs, supporting in-person events, and contributing to monthly reporting.

In March 2024, I was promoted to Coordinator, where I took on more ownership and began managing assistants on our team while continuing to lead influencer initiatives. I also supported REPREVE’s social content, assisted with showroom appointments, and contributed to Factory PR’s own social presence.

As of September 2024, I now serve as a Digital Manager, where I lead influencer strategy and activations, with a focus on ASOS’s monthly seeding program—from curating talent and placing orders to overseeing reporting. Across roles, my favorite part has always been spotting the right creators for each brand and pushing for more inclusive, thoughtful partnerships that align with each client's vision.

I received my Bachelor's degree in Communications from St. John’s University, where I developed a strong foundation in media, storytelling, and public relations. As my creative interests have evolved, I’ve become increasingly passionate about product design and plan to pursue further education at Parsons to deepen my skills and explore this new direction.