Imani Bruce-Hihetah

Motivated and detail-oriented Business Analytics and Applied AI student with hands-on experience in digital marketing, customer engagement, and data-driven strategy. Skilled in using analytics tools, CRM platforms, and content creation to support marketing initiatives and improve customer experience. Known for strong communication, adaptability, and a proactive approach to problem-solving. Currently seeking opportunities to apply analytical thinking and creative strategy in marketing, CRM, and e-commerce environments.

Experienced and driven marketing and business analytics professional with a strong background in digital marketing, customer engagement, and data-driven decision making. Throughout my work experience, I have developed skills in CRM operations, customer service, and data analysis, allowing me to support both marketing and operational teams effectively. I bring hands-on experience collaborating across departments, optimising customer experiences, and using analytical insights to improve performance and retention.

Currently pursuing a Master’s degree in Business Analytics and Applied AI, where I have strengthened my technical foundation in data analysis, machine learning concepts, marketing analytics, and strategic decision-making. My recent coursework and projects have enhanced my ability to interpret data, understand consumer behavior, and apply analytical tools to real-world business challenges.