Kimberly Rose

Results-driven Copywriter offering 5+ years of business-generating content creation. Proven track record of crafting engaging content for various mediums and increasing customer engagement. Committed to delivering high-quality work that exceeds expectations and achieves results.

Copywriter at CLEAR, an identity company that powers effortless experiences wherever you go. They are on a mission to make the journey as joyful as the destination—from airports to arenas, and everywhere in between.
• Craft compelling and engaging copy for a wide range of marketing materials, including website content, email communications, print collateral, partner communications, and scripts for paid advertising, while upholding a consistent brand voice.
• Collaborate with cross-functional teams to develop and execute messaging strategies that resonate with target B2B and B2C audiences. 
• Brainstorm ideas, conceptualize the campaign, and create compelling visuals and messaging.
• Manage multiple projects simultaneously, meet tight deadlines, and ensure consistently high-quality deliverables that meet objectives.

Product Copywriter at Hive Brands, which connects people who want to shop their values with brands that live those values, starting with everyday items like groceries and household goods. With a mission to create a more equitable and sustainable world, any product you see on Hive is currently making a positive impact on the world.
• Created engaging product descriptions, landing pages, and collection pages, reflecting brand voice and the principles of sustainability and social responsibility.
• Promoted products, brands, and campaigns through captivating social media copy on Facebook and Instagram, increasing IG audience by 12.6% and impressions by 21.9%.
• Crafted blog content for brand spotlights, product categories, and sustainability topics.

E-commerce Copywriter at West Elm, a retail company that offers modern furniture and home decor featuring inspiring designs and colors.
• Wrote engaging brand content for 20+ emails/week, landing pages, site assets, auto-trigger series, and other channels to inspire action, while enhancing the customer experience and brand strategy. 
• Created a reference database for high-performing subject lines and marketing copy.
• Collaborated with cross-functional teams to develop copy strategy and ensure brand voice consistency.

Bachelor of Arts in Journalism at Southern Methodist University in Dallas, TX.

Grade: Cornerstone Scholar

Activities and societies: Founding member SMU Dance Marathon, Alpha Chi Omega, HerCampus, Program CouncilActivities and societies: Founding member SMU Dance Marathon, Alpha Chi Omega, HerCampus, Program Council

ADDITIONAL DEGREES: 
Bachelor of Arts degree - Fashion Media
Minors: Advertising and European Studies