Gene LeFevre

Self-motivated sales professional with 26 years of progressive media advertising sales and marketing experience. Thorough knowledge in the provision of client and sales services, account acquisitions and management. Proven success in building and nurturing a strong network of clients. Skilled at negotiations, people relations, management, and conflict resolution. Adept at managing all phases of project life cycle, from needs assessment through implementation. Highly focused and results-oriented in supporting complex, deadline driven operations; able to identify goals and priorities and resolve issues in initial stages.  Experience developing and conducting sales training for employees. Possesses excellent written and verbal communications skills with an aptitude for public speaking, phone interaction and persuasive communication.

TEGNA, Inc., Local Sales Manager
Sep 2022 - Present

TEGNA, Inc., Major Account Sales Manager
Dec 2019 - Aug 2022

Develop and Execute Sales Strategy & Revenue Forecasting
Drive overall local ad revenue by setting targets, creating compelling packages, and adjusting tactics based on market analysis.

Lead and Coach the Sales Team
Recruit strong account executives, set clear quotas, and provide ongoing training/coaching to maximize performance.

Build & Maintain Key Client Relationships
Acquire new local advertisers and retain/expand existing accounts through consultative selling and data-driven insights.

Collaborate Cross-Functionally
Work closely with programming, marketing/promotions, digital, traffic, and finance teams to deliver integrated solutions and ensure smooth campaign execution.

Monitor Performance & Report Results
Track pipeline and campaign metrics in CRM/analytics tools; report progress to leadership and use insights to refine sales approaches.

Engage with the Local Community
Represent the station externally, fostering partnerships and sponsorships that both boost station presence and create value for advertisers.

Tribune Broadcasting, National Sales Manager
Dec 2013 - Dec 2019
Develop & Execute National Sales Strategy & Forecasting
Set and manage ambitious revenue targets for national advertising, design cross-market packages (broadcast + digital/streaming), and adjust strategy based on market intelligence and performance data.

Manage Major Accounts & Agency Relationships
Cultivate and negotiate with leading brands and national agencies, crafting bespoke, integrated campaigns that leverage the station’s and network’s multi-market reach.

Lead & Develop the National Sales Team
Recruit experienced national sales professionals, define clear roles and quotas, and provide ongoing coaching on large-scale consultative selling, negotiation, and cross-platform solutions.

Drive Analytics & Measurement for ROI
Oversee robust performance tracking, present insightful campaign measurement to clients/agencies, and use data-driven learnings to refine offerings and maintain competitive positioning.

Cross-Functional Coordination at Scale
Align with programming/content, digital/technology, finance/legal, and operations teams to ensure seamless delivery of complex, multi-market campaigns and compliance with all requirements.

Industry Engagement & Thought Leadership
Represent the station/network at key industry events (e.g., upfronts, trade shows), build strategic partnerships (e.g., streaming/data alliances), and contribute to thought leadership to elevate the station’s profile and attract national business.

Pace University, Lubin School of Business, Pleasantville, NY
Bachelor • Business Administration in International Management
Marketing Concentration, Criminal Justice minor, French minor