Erika Whittaker

I am a Sales Enablement Manager with experience eight years' experience at both global and nationwide companies, specializing in process optimization strategy to improve efficiency and productivity. I am highly skilled in sales enablement tools management, content management, platform adoption and cross-functional collaboration. I am a Certified Seismic Content Site Administrator, and I am proficient at leveraging technology and data to drive innovative solutions and growth. I possess strong communication skills with expertise in training and change management to enhance sales team performance.

My professional skills include, but are not limited to:

• CMS platform governance
• CMS platform launches and adoption
• LMS platform governance
• Project management
• Process improvement
• Effective oral and written communication
• Cross-functional teamwork
• Training - live and recorded
• Microsoft Office Suite
• Adobe InDesign and Photoshop

Highlights of my Enablement career:

• Collaborated in spearheading the nationwide rollout of Seismic (CMS) to a national sales team, actively participating in the establishment of the company's Seismic platform from inception in collaboration with Seismic representatives.
• Governed the administration and utilization of Seismic, facilitating its adoption and efficacy within sales teams. 
• Singlehandedly rebuilt a CMS platform for a global SaaS company to enhance user experience, ensure content confidentiality, and consolidate profiles for a more manageable backend.
• Conducted comprehensive training sessions and provided ongoing mentorship to newly onboarded sales and product marketing personnel, ensuring expedited proficiency in CMS employment and sustained support.
• Leveraged insights from user data to recommend and implement new strategies aimed at optimizing Seismic usage and maximizing sales team efficiency.
• Performed routine content evaluations to assess the efficacy of sales and marketing materials, ensuring the company’s competitive positioning.
• Administered the company's Learning Management System (LMS), including content management, course development, and curriculum creation for sales training initiatives centered around the company’s sales methodology (MEDDPICC). Additionally, produced instructional videos to educate and guide Seismic users on optimal utilization practices.
• Developed adoption strategies for the CMS platform and conducted thorough analyses of user data to inform strategic enhancements.
• End-to-end management of monthly global sales meetings, including agenda development, recruiting presenters and moderating the meetings.
• Produced a weekly sales newsletter for global sales teams, delivering just-in-time updates on product launches, retirements, webinars, training opportunities and much more.

Highlights from my Communications career:

• Ten years' experience working at public relations firms in both Chicago and St. Louis where I was responsible for national accounts serving various industries including agriculture, commercial roofing, chemicals, construction and sports.
• Received a first-place national award for a three-part human interest story that I wrote, and which appeared in two statewide agricultural publications.
• Edited website content meticulously to ensure clarity, accuracy, grammar, punctuation, and stylistic coherence, thereby enhancing user experience. 
• Served as project manager on a sizable project team responsible for evaluating existing computer systems across three university departments and crafting a compelling business case for a unified, integrated system to enhance efficiency and effectiveness.

Bachelor of Arts in Communication from the University of Missouri - Columbia