Anthony McCullough

As a Freelance Email Designer and marketer, I help clients craft and execute effective and profitable email campaigns. With 5+ years of experience in email marketing, I have a proven track record of delivering results, such as increasing conversion rates by 29%, reducing email marketing costs by 20%, and generating $1.5 million in annual sales revenue.

My core competencies include responsive design, email templates, segmentation, optimization, and analytics. I use tools such as Salesforce Marketing Cloud, Klaviyo, Mailchimp, and HTML to create visually striking and functional emails that ensure consistent viewing experiences across all devices and platforms. I also collaborate with clients to understand their brand essence, audience, and goals, and tailor the email content and messaging accordingly.

I'm passionate about email marketing and continuously learning new skills and best practices to enhance my expertise. I'm also eager to connect with new people and explore opportunities to create impact. If you're looking for a reliable and creative email marketing specialist, feel free to reach out for your next project.

Freelance Email Designer & Marketer
Fiverr-Freelance Jan 2023 - Present

As a Fiverr freelance email designer and digital marketer, I've consistently delivered high-impact
campaigns and solutions, achieving exceptional results in open rates, click-through rates, and ROI.
• Consistently exceeded client expectations, maintaining a 96% satisfaction rating.
• Reduced email marketing costs by 20% while maintaining campaign effectiveness.
• Improved client email click-through rates by 37% through A/B testing.
• Enhanced conversion rates by 28% through personalized email segmentation.

Email Design and Marketing Apprentice
Acadium - Remote, Apprenticeship June 2023 - Aug 2023

As an Email Designer and Marketing Apprentice at Acadium, I gained practical marketing
experience, consistently exceeding performance goals in email campaign management.
• Successfully managed and executed email marketing campaigns for multiple client
companies.
• Enhanced content quality and relevance, leading to a 24% increase in organic website
traffic.
• Developed and implemented data-driven digital marketing strategies.
• Contributed to a 15% increase in social media followers and engagement.

Salesforce Marketing Cloud Bootcamp (Completed: Aug 2023) Salesforce
• Mastered Data Extensions for Efficient Customer Data Management
• Imported and Integrated Customer Information with Precision.
• Utilized Advanced Segmentation for Targeted Campaigns.

• Automated Marketing and Enhanced Personalization for Higher Engagement.
• Conducted A/B Testing and Litmus Testing to Optimize Campaign Performance

Email Web Development, Completed: May 2023) | Coding Phase Boot Camp (Online)
• Completed the HTML Email Developer Course, specializing in coding and crafting engaging HTML
emails.
• Acquired insider strategies to make emails stand out in competitive inboxes.
• Completed various courses in HTML, CSS, JavaScript, and responsive email design, ensuring
proficiency in creating captivating HTML emails for diverse campaigns.

Product Certificate (Email Service Provider), Mar 2023 (Valid Until: Sep 2024) | Klaviyo (Online)

Salesforce Trailhead Badges, Trailhead, May 2020–Present (54 badges at Mountaineer level)

Bachelor of Science, Electronic Engineering | DeVry University, Addison, IL