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Amy Roten

Amy Roten

Strategic Marketing | Targeted Growth

Marketing / Advertising / Public Relations

Midland, Midland

Social

About Amy Roten:

Focusing on specialty chemical, healthcare, or health tech manufacturing, I translate complexity in clarity and growth with my unique combination or skills sets that include: 

  • marketing strategy
  • market/competitive intelligence and analysis
  • program transformation
  • journey mapping
  • personas and segmentation
  • messaging/content development 
  • lead generation 
  • campaign execution and reporting 

Experience

Strategic Marketing, Communications, and Business Development Leader 

Dedicated marketing leader with extensive expertise in multiple sectors of the marketing industry for specialty chemical manufacturing and healthcare. Self-starter with strong analytical skills. Creative thinker who delivers solutions that align with strategic business planning. Collaborative and curious professional with successful experience crafting captivating B2B marketing campaigns, engaging presentations, leading analyst relations (GlobalData, ZoomInfo), and leveraging AI-driven tools for market and competitive intelligence. Detail-driven, customer results-oriented approach. Strong written and verbal communicator who is skilled at quickly translating complex, technical concepts into customer-focused insights and solutions.

Education

BS in English, Interpersonal and Public Communications

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