Amy Lane

Dynamic, forward-thinking, and results-driven real estate agent with 10 years of comprehensive experience in the real-estate industry, known for delivering exceptional client experiences and consistently exceeding sales targets. Skilled in building lasting relationships through outstanding communication, personalized service, strong negotiation skills, and a deep understanding of client needs has allowed me to successfully close over 100 residential real estate transactions as an individual agent serving both buyers and sellers. As a seasoned real estate agent and previous home builder, I'm adept at leveraging innovative marketing strategies and keen market insights to maximize property exposure and drive revenue growth. I possess excellent multitasking, organizational, and time management skills. I also owned a diverse portfolio of single and multi-family properties where I managed all aspects of tenant relations and lease administration, including screening prospective tenants, negotiating lease agreements, and collecting payments, while ensuring high occupancy rates through strategic marketing, timely responses to inquiries, and professional handling of tenant concerns; maintained property operations and compliance by conducting inspections, coordinating maintenance, and ensuring adherence to regulatory standards.

REALTOR, JP & Associates REALTORS, Frisco, TX 04/2024 – Present
REALTOR, JP & Associates REALTORS, Southlake, TX 01/2018 – 07/2023
⬧Execute successful marketing campaigns to promote properties, leveraging negotiation skills, digital tools, social media, and traditional methods (flyers, email, direct mail) to attract qualified leads and drive visibility in competitive markets.
⬧Facilitate real estate transactions by negotiating favorable terms, preparing accurate documentation (purchase agreements, disclosures, amendments, etc.), and ensuring compliance with regulatory and industry standards.
⬧Develop strong client relationships and collaborate with cross-functional teams, including agents, escrow companies, lenders, and inspectors, utilizing effective communications, active listening, and customized solutions to build trust.
⬧Conduct thorough market research to evaluate current property values, emerging local trends, and buyer preferences, utilizing industry-leading tools and data analysis techniques. Provide clients with comprehensive, data-driven insights and personalized recommendations to inform their real estate decisions, ensuring alignment with market conditions.
⬧Leverage market intelligence to identify opportunities, optimize pricing strategies, and support clients in making informed, confident choices in competitive real estate markets.

REALTOR, Mark Spain Real Estate, Southlake, TX 08/2023 – 03/2024
⬧Served as exclusive listing agent, conducting comparative market analyses to set competitive prices and develop tailored selling strategies. Collaborated with sellers to position properties for maximum market exposure and successful closings.

⬧Executed digital marketing strategies through social media campaigns, email outreach, and targeted online ads to attract buyers and generate leads while using performance metrics to enhance and improve property visibility.

⬧Streamlined transaction processes by managing key documents, i.e., listing agreements, purchase contracts, disclosures, amendments, etc., ensuring accuracy and regulatory compliance to support seamless and efficient closings.

⬧Utilized Salesforce CRM software to manage lead generation, follow-up, and transaction tracking, enhance client relations and operational efficiency, and monitor data analytics to optimize workflows and deliver exceptional service.

⬧Engaged in ongoing professional development through weekly team meetings, training sessions, and coaching activities, contributing to enhanced market knowledge and team collaboration while sharing insights to drive productivity.

REALTOR, RE/MAX Heritage, Southlake, TX 07/2015 – 12/2017
⬧Achieved $4.8M+ in sales within the first full year by leveraging strong market knowledge, strategic advisement, and developing and nurturing exceptional client relationships. Delivered tailored guidance to clients on property suitability, value, and market conditions to support informed decision-making.

⬧Provided expert consultation on financing options by evaluating mortgage products and connecting clients with lenders to secure favorable rates and terms. Advised clients on market trends, pricing strategies, and compliance with legal requirements to facilitate successful transactions.

⬧Developed and executed effective marketing campaigns using advertisements, open houses, direct mail initiatives, and social media platforms to maximize property exposure and drive sales while collaborating with industry professionals, including home inspectors and title companies, to ensure seamless closings and fulfillment of purchase agreements.

CO-OWNER, Homes by the Lanes - Homebuilder, Yukon, OK 01/2015 – 05/2017
⬧Oversaw the planning, design, and construction specifications for new construction homes, ensuring adherence to client requirements and high-quality standards, conducting market research, and monitoring competitor trends to develop innovative and competitive design solutions.

⬧Managed sales, marketing, and staging efforts by creating targeted campaigns and showcasing move-in-ready homes to attract prospective buyers and designed and implemented all interior/exterior color schemes, material selections, and landscape designs to align with current market trends and buyer preferences.

⬧Consulted with clients to deliver personalized design solutions by assessing their needs, preferences, and budgets, ensuring the highest satisfaction levels while fostering long-term client relationships.

SELF-EMPLOYED, Real Estate Property Owner & Landlord 01/2014 – 08/2021
⬧Managed a diverse portfolio of residential properties, including two single-family homes and three multi-family units across Fort Worth, TX, Midwest City, and Yukon, OK.

⬧Established competitive rental rates, analyzed market trends, and calculated overhead costs, taxes, and projected profits.

⬧Managed all aspects of tenant relations and lease administration, including screening prospective tenants, negotiating lease agreements, and collecting payments, while ensuring high occupancy rates through strategic marketing, timely responses to inquiries, and professional handling of tenant concerns; maintained property operations and compliance by conducting inspections, coordinating maintenance, and ensuring adherence to regulatory standards.

Bachelor of Science (B.S.), Elementary Education, Oklahoma State University, Stillwater, OK

Real Estate Sales Agent License - Texas