Peter Cloutier

Successful marketing and new business development executive with 40 years leading large teams and driving growth

I'm hoping to launch the next phase of my career by bringing my skills to a non-profit that's in an area where I can make a real difference. 

My passion areas are the Environment, Long Island Sound, Education, and Animal Welfare.

Skills include:

General Management

Corporate Development

Marketing

Strategy

Peter N. Cloutier                                         

Business Development & Corporate Partnership Executive 

Senior business executive with career built on building collaborative and in-depth corporate partnerships, to deliver mutual value and benefits, while securing significant new revenues.  Outstanding client relationship skills and business savvy.  Track record of consistent revenue growth.

Critical Competencies

Team  Leadership| Client Relationships| Business Development | Marketing | Storytelling

Industry Expertise

Non-Profits | CPG| Spirits | Beer | Financial | OTC | Retail | QSR| Durables |Consumer Electronics | Telecom

Professional Experience

Behaviorally, NY NY           Behavioral Sciences Research firm                       2024 - Present

Lead for New Corporate Partnerships

• Develop comprehensive plans to attract, develop and acquire net new corporate clients
• Responsible for opening new lines of revenue with Retail, Spirits, and mid-sized CPG clients
• Contributions supporting record revenues in 2024

CHASE DESIGN, NY, NY      Brand experience design consultancy                  2019 – 2023

Growth & Commercial Strategy Lead

• Managed full new business development process.  Delivered 20%+ above goals each year
• Proactive outreach to prospects supported by CRM system, Apollo, HubSpot and LinkedIn Navigator
• Expert at developing compelling and differentiated submissions to win client’s confidence and trust
• Compelling and persuasive communicator; inspired internal teams to collaborate and support sales efforts

Avenues to action, Stamford, CT    Consultancy for services organizations             2018

Principal

Consulted to professional service organizations, driving increased effectiveness and business growth

• Worked primarily with OxfordSM, a British strategy, planning, change management consultancy to expand presence and business opportunities in the U.S. Exceeded goals by 25%
• Corprate Development at Save the Children, supporting corporate skills based volunteering 

EPSILON / CATAPULT, Wilton, CT            Integrated marketing and advertising agency                                    2012 – 2017

Chief Marketing Officer

Managed business and client development for Epsilon/Catapult.  Grew agency by +20% CAGR

• Delivered $5 - $6 Million, annually, in new corporate partners for Epsilon/Catapult
  • $30MM in new revenues between 2012 – 2017; $60MM across full tenure at Catapult
  • New corporate partnership wins included MARS Petcare, Reckitt Benckiser, Bayer, GSK, Kellogg, Pernod, Nestle Healthcare, Union Bank, PayPal, J&J, Dannon, Kraft/Heinz, MARS Chocolate, Home Market Foods, Perdue, Reynolds, and AB InBev

• Raised over $89 million for mission based non-profits
  • Developed “The Pedigree Adoption Drive” for the Pedigree Foundation, driving $10 million for homeless pets. Managed all marketing elements 
  • Developed Save the Children and Mott’s cause marketing partnership, driving over $2 million to support after-school nutrition programs 
  • Led the Avon Walk for Breast Cancer “In It To End It” platform, as agency of record. Helped achieve $70MM in annual donations
  • Concepted and managed Keebler’s “Be A Good Cookie” campaign with the American Red Cross, raising $2 million annually for over 5 years 
  • Developed “Say Thank You with M” platform for Operation Gratitude, MARS, and Walmart. Drove $5 million in GIK donations to U.S. Troops 
  • Work recognized for excellence with over ten “Halo” cause marketing awards

CATAPULT, Wilton, CT               Launched marketing agency                          2005 – 2012

Co-Founder, Managing Director

Co-founded new agency brand within D.L. Ryan group.  Grew from $3MM in 2005 to $29MM in 2012. 

• Led development and growth of enterprise-wide clients, driving double-digit organic growth
  • Grew Orvis, Epsilon Data client, by $1.5MM 
  • Led Family Dollar team to increase billings from $1.5MM to $3.5MM 

• Managed agency teams, growing total business, agency reputation, and client relationships
  • Met / exceeded all P&L targets on Net Revenue, Margin, and EBITDA
  • Attracted best in class talent, elevated performance of teams
  • Led client teams to grow client relationships and value
    • AB InBev billings up by $1MM with 1st ever global promotion for Budweiser
    • Dannon billings up by $1.5MM, expanding into national platform development

RYAN PARTNERSHIP, Westport CT   Marketing Agency                                   1998 – 2005

EVP, Partner

Grew client relationships by $10MM.  Strategic counsel across key brand marketing initiatives. 

• Led client teams and managed oversight of all agency resources needed to solve client challenges, while growing share of wallet and increased engagement of agency services
  • Clients included MARS Petcare, Perdue, Diageo, Met Life, Wrigley, and Dannon

Additional Experience

OGILVY & MATHER ADVERTISING, NEW YORK, NY     Full service advertising agency

VP, Director of Client Services

Grew Kraft business to $25MM, then single largest client in Ogilvy’s U.S offices. 

SAATCHI & SAATCHI ADVERTISING, NEW YORK, NY     Full service advertising agency                  

Media Market Specialist

Developed innovative communications strategies and plans built to optimize media impact and effectiveness

Education

The Pennsylvania State University: BA English                                 State College, PA

Additional Training

Behaviorally Executive Leadership Training                           2024

IAB             Digital Media Strategies                                      2018

Wharton     Digital Marketing Essentials                               2018

Epsilon       Renaissance Leadership Training                       2017

Epsilon       Executive Presentation Skills Workshop             2016

4A’s            Executive Leadership Training                           2015

Peter Cloutier:  Nonprofit Experience Addendum
Strategic Marketing Leader | Champion for Mission-Driven Impact

While my career has been rooted in marketing and brand strategy, I’ve consistently partnered with nonprofit organizations to amplify their missions, inspire engagement, and drive significant fundraising results, helping generate more than $89 million for nonprofit causes.

Save the Children (2018)
Corporate Engagement & Skills Based Volunteering Lead

• Volunteered with STC Corporate Development team, spearheaded engagement with corporate partnership leads to invite and secure commitments to skills-based volunteering opportunities across relevant Save the Children programs.
• Grew corporate volunteer engagement by 35%, and expanded Save the Children's GIK value from corporate sponsors

The Pedigree Foundation (2015–2017)
Cause Platform Development & Execution

• Envisioned and led “The Pedigree Adoption Drive,” platform, connecting pet lovers to the mission of helping homeless animals, on behalf of the Pedigree Foundation.
• Drove $12 million in donations while elevating Pedigree dog food brand visibility and achieving record-breaking sales for their pet foods.

American Red Cross (2010)
Branded Fundraising Campaign with Keebler Cookies (then part of Kellogg’s)

• Created the “Be a Good Cookie” campaign in support of Red Cross blood donations.
• Sustained a 5-year donation with purchase program that increased blood donations by 12% and raised $2 million annually.

Operation Gratitude (2007)
Consumer-Driven Fundraising with MARS Wrigley

• Developed the “Say Thank You with M” cause marketing platform with M&M’s and Walmart, supporting care packages and messages of gratitude for deployed U.S. troops.
• Executed a donation-with-purchase program that generated $5 million in donations.

Save the Children + Mott’s (2005)
Cause Alignment & Fundraising Campaign

• Developed a strategic alignment recommendation for Mott’s to partner with Save the Children, to deepen employee engagement, drive donations and positive brand equities.
• Developed and launched a sponsorship supporting after-school nutrition programs managed by Save the Children, raising $2 million and boosting product sales by 23%.

Avon Walk for Breast Cancer (2004)
National Campaign & Volunteer Mobilization

• Led agency of record team, developing the “In It To End It” platform and marketing programs to drive awareness and participation.
• Helped raise over $70 million annually through multi-channel campaign efforts.